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	<title>HN Marketing&#187; Carey</title>
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	<description>Helping companies to get their message across</description>
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		<title>Feedback is fun</title>
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		<pubDate>Tue, 24 Jan 2012 09:34:28 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[In her book, Letting Go of the Words, Ginny Redish enthuses about the support she [...]]]></description>
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		<title>Will your content get the Panda’s vote?</title>
		<link>http://hn-marketing.co.uk/2011/12/will-your-content-get-the-panda%e2%80%99s-vote/</link>
		<comments>http://hn-marketing.co.uk/2011/12/will-your-content-get-the-panda%e2%80%99s-vote/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 10:41:17 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Content strategy]]></category>
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		<description><![CDATA[How many of you have felt the impact from the launch of Google Panda back [...]]]></description>
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		<title>The ABCD of making more of your content assets</title>
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		<pubDate>Tue, 16 Aug 2011 09:25:24 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Content strategy]]></category>

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		<description><![CDATA[Let’s face it, you don’t create great content cheaply. I don’t say this because I [...]]]></description>
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		<title>Content strategy and the KISS principle</title>
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		<pubDate>Tue, 19 Jul 2011 10:46:50 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Content strategy]]></category>

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		<description><![CDATA[ 
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		<title>Endings</title>
		<link>http://hn-marketing.co.uk/2011/07/endings/</link>
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		<pubDate>Tue, 12 Jul 2011 14:39:38 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[If it&#8217;s not stating the obvious, endings are often the last thing you think about [...]]]></description>
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		<title>The buyers are taking over</title>
		<link>http://hn-marketing.co.uk/2011/06/the-buyers-are-taking-over/</link>
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		<pubDate>Tue, 21 Jun 2011 08:44:35 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Trends]]></category>

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		<description><![CDATA[There’s a lot of talk, or maybe it’s just the stuff I’m reading, that says [...]]]></description>
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		<title>Mobilising content</title>
		<link>http://hn-marketing.co.uk/2011/06/mobilising-content/</link>
		<comments>http://hn-marketing.co.uk/2011/06/mobilising-content/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 12:10:39 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Trends]]></category>

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		<description><![CDATA[While we are crafting the beautiful content that will keep your customers enthralled, we never [...]]]></description>
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		<title>Persona by any other name</title>
		<link>http://hn-marketing.co.uk/2011/06/persona-by-any-other-name/</link>
		<comments>http://hn-marketing.co.uk/2011/06/persona-by-any-other-name/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 10:13:43 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Trends]]></category>

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		<description><![CDATA[This little piece of vocabulary is taking on a whole new significance as many of [...]]]></description>
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		<title>To attach, or to link, that is the question</title>
		<link>http://hn-marketing.co.uk/2011/05/to-attach-or-to-link-that-is-the-question/</link>
		<comments>http://hn-marketing.co.uk/2011/05/to-attach-or-to-link-that-is-the-question/#comments</comments>
		<pubDate>Tue, 31 May 2011 13:15:22 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Trends]]></category>

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		<description><![CDATA[When you have something more than an email to share with your list, do you [...]]]></description>
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		<title>In pursuit of short copy&#8230;but you don’t want that (really)</title>
		<link>http://hn-marketing.co.uk/2011/05/keeping-words-simple-you-don%e2%80%99t-mean-that/</link>
		<comments>http://hn-marketing.co.uk/2011/05/keeping-words-simple-you-don%e2%80%99t-mean-that/#comments</comments>
		<pubDate>Tue, 03 May 2011 10:44:42 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[Making sense of the world around us is both helped and hindered by the mass [...]]]></description>
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