Press releases 101

Posted by Caroline on Jan 4, 2012 in Copywriting
The rules for writing a good press release are really very simple. But surprisingly, all ...read more

Best wishes for the festive season

Posted by Caroline on Dec 20, 2011 in Clients, Online
We’ve been delighted to hear that so many of you have had a gander at ...read more

Social network analysis for a connected world

Posted by Caroline on Nov 1, 2011 in Social Media
Most companies have now “dipped their toe in the water” of social networking. They’ve a ...read more

The importance of internal marketing communications

Posted by Caroline on Oct 25, 2011 in Clients
A client came to me last week to discuss a channel communication strategy revamp—how they ...read more

How to avoid fantastic case studies

Posted by Caroline on Sep 15, 2011 in Customer references
Browse the ‘case studies’ section of a few websites and you’ll find a recurring theme: ...read more

Content repurposing best practice

Posted by Caroline on Aug 30, 2011 in Content strategy
Sometimes clients come to us and say, “We’ve got this great piece of work. We ...read more

Challenging your thinking is part of the job description

Posted by Caroline on Jul 5, 2011 in Agencies, Clients
Our clients look to us to challenge them, to refine their ideas and keep their ...read more

The persuaders

Posted by Caroline on May 24, 2011 in Copywriting
Have you noticed how you find certain people convincing without feeling sold to? How you ...read more

Know your place…you must earn their attention

Posted by Caroline on May 17, 2011 in Copywriting
“No one reads ads,” so said the iconic 50s ‘Mad Man’, Howard Gossage. “They read ...read more

Mass customer communication and impersonal transactions RIP

Posted by Caroline on Feb 22, 2011 in Trends
Walk into a shop or the local garage and be greeted by name from the ...read more
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