Press releases 101
Posted by Caroline on Jan 4, 2012 in Copywriting
The rules for writing a good press release are really very simple. But surprisingly, all ...read more
Best wishes for the festive season
We’ve been delighted to hear that so many of you have had a gander at ...read more
The importance of internal marketing communications
Posted by Caroline on Oct 25, 2011 in Clients
A client came to me last week to discuss a channel communication strategy revamp—how they ...read more
How to avoid fantastic case studies
Posted by Caroline on Sep 15, 2011 in Customer references
Browse the ‘case studies’ section of a few websites and you’ll find a recurring theme: ...read more
Content repurposing best practice
Posted by Caroline on Aug 30, 2011 in Content strategy
Sometimes clients come to us and say, “We’ve got this great piece of work. We ...read more
Challenging your thinking is part of the job description
Our clients look to us to challenge them, to refine their ideas and keep their ...read more
The persuaders
Posted by Caroline on May 24, 2011 in Copywriting
Have you noticed how you find certain people convincing without feeling sold to? How you ...read more
Know your place…you must earn their attention
Posted by Caroline on May 17, 2011 in Copywriting
“No one reads ads,” so said the iconic 50s ‘Mad Man’, Howard Gossage. “They read ...read more
Mass customer communication and impersonal transactions RIP
Posted by Caroline on Feb 22, 2011 in Trends
Walk into a shop or the local garage and be greeted by name from the ...read more
