Building personas and understanding your audience
Posted by Caroline on May 8, 2012 in Content strategy, Customer insight
Good content means you have to anticipate what your audience wants. But how do you ...read more
The web is about ‘pull’; but marketing like to ‘push’
Posted by Caroline on May 1, 2012 in Content strategy, Online
As kids we’re all taught that pushing is rude. Yet for years salespeople have been ...read more
Presentations: getting your message across
Posted by Caroline on Apr 17, 2012 in Content strategy
Over the last few weeks we’ve suggested some hints and tips to help you keep ...read more
Webinars: keep your audience’s attention
Posted by Caroline on Apr 2, 2012 in Content strategy, Copywriting
Unlike with face-to-face presentations, during a webinar there’s no speaker to focus the audience’s visual ...read more
Presentations: keep your audience’s attention
Posted by Caroline on Mar 20, 2012 in Content strategy, Copywriting
The most fundamental requirement for audience engagement is having something relevant and interesting to say. ...read more
Agencies vs. freelancers: how a holistic approach can reap dividends
Posted by Caroline on Mar 6, 2012 in Agencies, Copywriting
You wouldn’t ask a violinist to conduct an orchestra. He may be an extraordinary musician, ...read more
Extracting more value out of your content
Posted by Caroline on Feb 28, 2012 in Content strategy
We’re all attracted by the bright lights of ‘new’ and it’s certainly important to keep ...read more
How to keep your reader’s attention
Posted by Caroline on Feb 21, 2012 in Copywriting
There are two issues with attention: grabbing it and then holding it…certainly holding it long ...read more
Press releases 101
Posted by Caroline on Jan 4, 2012 in Copywriting
The rules for writing a good press release are really very simple. But surprisingly, all ...read more
Best wishes for the festive season
We’ve been delighted to hear that so many of you have had a gander at ...read more
