Personas

  • What does your ideal customer look like?

    The success of your content marketing strategy relies, in part, on identifying what your target audience looks like – particularly individuals or personas on a buying team. You can then hone your B2B messaging to attract their attention, address their pains and motivate them to act.

    An awareness of how your prospects consume information, what information they look for and what they think of you means your marketing will be focused and your efforts will pay off. Finding all that information out, though, takes time and effort that many B2B tech marketers just don’t have.

    That’s where we come in.

  • How we bring B2B marketing personas to life

    Our experience in creating effective B2B marketing communications means we’re talented at informing your content marketing strategy to help you create B2B buyer personas – for individuals or the entire buying team.

    We use interviews, surveys and analytics to gather insight from:

    • your existing customers;
    • your sales team;
    • your customer service team;
    • your web analytics;
    • your social media channels.

    Throughout the process, we’ll be keeping in mind your ultimate goal – to generate sales through impactful B2B content marketing.

  • Putting your personas to work

    Once you’ve built up a picture of the different segments of your audience, we can help you drive value from that picture. You might use those personas to fuel your account-based marketing efforts or to inform your content marketing strategy.

    We’ve been working with content marketing in all its forms for over two decades now. We’ll draw on that experience to convey the right marketing messages to the right people, at the right time and in the right format to pull your prospects further down the sales funnel.

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    • Blog: Persona by any other name