Liven up video with B-roll footage

Liven up video with B-roll footage

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'Talking head' videos can quite quickly get a bit boring, which…

Content vs. communications, or the importance of the B2B audience

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Given we’re a B2B content marketing agency, it probably won’t…

Don’t do innovative marketing just for the sake of it

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Do you worry that you’re not being innovative enough with your…

Weird Words: 2017’s top five office discombobulators

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Here at HN we’re passionate about clarity in our B2B copywriting…

Robot writers: the potential and perils of AI copywriting

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Last year, campaign.co.uk published this article about how Goldman…

B2B storytelling: How to make your content stand out

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Everyone in marketing knows the value of a good story…don’t…
HN’s 2017 B2B Marketing Predictions

Ones to watch: HN’s 2017 B2B Marketing Predictions

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With some pretty major predictions having been rather wide of…
Weird words at Christmas

Weird Words: The Top 5 Yule hear this Christmas

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The nights have gotten longer, John Lewis has melted our hearts…
Abridging quotes – how to do it properly

Abridging quotes – how to do it properly

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A great quote can give a piece of writing impact and emotional…
B2B copywriting: cut corners, not quality

B2B copywriting: cut corners, not quality

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Recent reports show that marketers are working harder than ever.…
How to maximise ROI from B2B Conferences

B2B conferences: generating content to maximise ROI

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B2B conferences are a fantastic way to connect with colleagues…
Marketing advice

The only B2B marketing advice you need (don't take our word for it)

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I’m a bit of a fantasy nerd in my spare time, and there’s…