We get mail

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The other day an email landed in one of our inboxes and we passed…

Finding the ideal match

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Finding the right agency is a lot like online dating. First off,…

Interesting musings on the English language

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We are quite a geeky bunch at HN, or should that be nerdy. Working…

A new game

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A friend was recounting tales from a recent team-building course—you…

Trust me, I'm a marketer

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It's possibly a case of 'new car' syndrome, you know, when you…

Making every penny count

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Whether your market is booming or the pickings seem rather meagre,…

A little bit different

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We had a lot of late nights last week helping a client respond…

Is it a brave new world?

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When you are in our line of work, you tend to do a lot of reading—and from quite diverse sources sometimes. A piece from the newsletter of a specialist media mergers and acquisitions organisation caught my eye this week.

Fantastic results!!!

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We do email campaigns for many clients and regularly get great results. As well as one off lead generation campaigns and event invites, we do a number of regular mailings. This gives us a great chance to hone the content to exactly what the audience wants. We've been sending regularly for one client for nearly a year and seeing steadily improving results. So it wasn't a shock, but a nice surprise, when the last mailing generated almost as many click-throughs as emails sent — just a few off several thousand.

-ise or -ize?

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Contrary to popular belief, spelling words such as maximise with a z isn’t a recent American innovation. The English language has always recognised variant spellings using both –ise and –ize suffixes.