Agencies vs. freelancers: how a holistic approach can reap dividends
Posted by Caroline on Mar 6, 2012 in Agencies, Copywriting
You wouldn’t ask a violinist to conduct an orchestra. He may be an extraordinary musician, ...read more
Extracting more value out of your content
Posted by Caroline on Feb 28, 2012 in Content strategy
We’re all attracted by the bright lights of ‘new’ and it’s certainly important to keep ...read more
How to keep your reader’s attention
Posted by Caroline on Feb 21, 2012 in Copywriting
There are two issues with attention: grabbing it and then holding it…certainly holding it long ...read more
Online content: what do you want?
When people come online, it’s typically for a purpose. There are times, of course, when ...read more
The call to action: why it helps to start at the end
Posted by Catherine on Jan 31, 2012 in Copywriting
When you set out on a journey, it always helps to have a destination in ...read more
Feedback is fun
Posted by Carey on Jan 24, 2012 in Copywriting
In her book, Letting Go of the Words, Ginny Redish enthuses about the support she ...read more
Be in possession of ALL the information – the importance of a good brief
Posted by Catherine on Jan 17, 2012 in Copywriting
Trying to write a piece of copy without any kind of direction is a bit ...read more
Features, advantages and benefits: knowing the difference can help you close deals
Posted by Catherine on Jan 9, 2012 in Content strategy, Copywriting
When I launched my career as a wide-eyed engineer in the early ’90s, the information ...read more
Press releases 101
Posted by Caroline on Jan 4, 2012 in Copywriting
The rules for writing a good press release are really very simple. But surprisingly, all ...read more
