Hyphenating compound adjectives: little things can make a big difference in communicating clearly
Posted by Su on Nov 8, 2011 in Copywriting
Clients sometimes ask why I’ve hyphenated a compound adjective (‘high-performance computing’, ‘value-added tax’, ‘industry-leading SLAs’, ...read more
The importance of internal marketing communications
Posted by Caroline on Oct 25, 2011 in Clients
A client came to me last week to discuss a channel communication strategy revamp—how they ...read more
How to write a case study for translation
Posted by Catherine on Oct 18, 2011 in Customer references, Language
So you have a great case study, it’s been well-received in your region and it ...read more
Interview techniques to get a good case-study story
Posted by Su on Oct 11, 2011 in Customer references
You know how children love to ask a question and then continue to ask the ...read more
Three ways to turn an average case study into a great one
Posted by Catherine on Oct 4, 2011 in Copywriting, Customer references
Case studies, perhaps more than any other piece of collateral, can help a potential client ...read more
Case studies: not just for customers
Posted by Sasa on Sep 27, 2011 in Customer references
Clearly you need to publicise your case studies internally if you want others in your ...read more
The seven levers of online content strategy
Posted by Louise on Sep 20, 2011 in Content strategy
In the online world as much as in the ‘old’ world, marketing best practice tells ...read more
How to avoid fantastic case studies
Posted by Caroline on Sep 15, 2011 in Customer references
Browse the ‘case studies’ section of a few websites and you’ll find a recurring theme: ...read more
Content repurposing best practice
Posted by Caroline on Aug 30, 2011 in Content strategy
Sometimes clients come to us and say, “We’ve got this great piece of work. We ...read more
