Marketing claims

Maximising your impact with numbers: marketing claims

/
It’s an old joke that 78% of all statistics are made up. In…
B2B video marketing: who do you use for international film shoots?

B2B video marketing: who do you send on shoots abroad?

/
As video continues to grow in popularity in B2B land, it’s…
Two cautions about the positive shift in B2B tone of voice

Two cautions about the positive shift in B2B tone of voice

/
There's a growing trend in B2B marketing that is often expressed…
How straight-talking can make your B2B messages more powerful

How clarity can make your B2B messages more powerful

/
They’re an unlikely pairing we know, but Barack Obama and Simon…
B2B video shoots: 3 tips to make yours run smoothly

B2B video shoots: 3 tips to make yours run smoothly

/
You’ve got budget approved, interviewees appointed and the…
5 tips for optimising PDFs for search engines

Five tips for optimising PDFs for search engines

/
The Internet is arguably the best — and certainly the most…
Shakespeare was a content marketer: 3 pieces of evidence

Shakespeare was a content marketer: 3 pieces of evidence

/
At this time of year, we know we aren’t the only ones bending…
Why is B2B content failing to engage customers?

Why is B2B content failing to engage customers?

/
Are you struggling to create B2B content that provides business…
The resurgence of storytelling as a means of persuasion

The resurgence of storytelling as a means of persuasion

/
We love a good story here at HN — whether it’s a novel you…
Listicle or Missticle? How to write engaging listicles

Listicle or Missticle? How to write engaging listicles

/
Listicles — bulleted lists of information presented as an article…
Set the mood for an unforgettable customer experience with content

Customer experience: setting the mood with unforgettable content

/
Have you had an unforgettable customer experience — one that…
Tailor your customer reference programme to suit your client

Tailor your customer reference programme to suit your client

/
Customer reference programmes are a great way to promote your…
Camels, horses and the secrets of creating impactful content

Camels, horses and the secrets of creating impactful content

/
This cartoon raised a chuckle when it did the rounds of HN HQ…
Continuing the buy cycle

Continuing the cycle: when the buyer’s journey is over

/
It’s a familiar scenario: someone has bought your product or…