3_barriers_to_social_media

Overcoming barriers to social media

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It's no surprise that we're big on B2B here at HN. But we’ve…
The secret to making great Slideshare presentations

The secret to making great Slideshare presentations

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Here at HN, we’re big on recycling — and we don’t just…

Emotive storytelling — what can businesses learn from John Lewis?

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It’s that time of year when talk in the office turns to the…

Video presentations: for when you can’t be there in person

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Picture this story: you’ve just finished a pitch, and it’s…
Why social posts are essential to content success

Social Posts - When do you write yours?

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In a recent post, we posed a question: when should you think…

4 ways anonymous case studies work for you

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Does a case study still work if you can’t name the customer? Some…
Repetition in B2B marketing

Say it. Say it again. Then repeat.

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Cast your mind back to your school days: do you remember, as…

The importance of punctuation

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Here at HN we’re crazy about words (which you might have guessed…
Writing succinctly for B2B marketing

Writing succinctly – lessons from 1863

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So much of the content written today must be succinct. Blogs,…

Creeping Britishisms

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We’ve all heard about ‘Americanization’ — the influence…
The ARC of customer engagement

The ARC of customer engagement

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"81% of marketers say customer engagement is a top priority." This…
Changes to Twitter direct messaging

Changes to Twitter direct messaging – marketing gold?

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In case you haven’t heard, there are some pretty big changes…
5 ways to make your presentation go further

Five ways to make your presentation go further

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Here’s two quick questions: 1: How long does it take you…
Twitter’s comment feature

Twitter's comment feature: now available in a tool near you

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What’s the feature? You may have seen it advertised on the…