Best wishes for the festive season
We’ve been delighted to hear that so many of you have had a gander at ...read more
Will your content get the Panda’s vote?
Posted by Carey on Dec 13, 2011 in Content strategy, Online
How many of you have felt the impact from the launch of Google Panda back ...read more
Writer’s block: how to prevent it, how to overcome it
Posted by Catherine on Nov 29, 2011 in Copywriting
Making creativity a habit
Posted by Sasa on Nov 15, 2011 in Content strategy
Picasso said: “When inspiration comes, let it find me working”, and he had a very ...read more
Hyphenating compound adjectives: little things can make a big difference in communicating clearly
Posted by Su on Nov 8, 2011 in Copywriting
Clients sometimes ask why I’ve hyphenated a compound adjective (‘high-performance computing’, ‘value-added tax’, ‘industry-leading SLAs’, ...read more
The importance of internal marketing communications
Posted by Caroline on Oct 25, 2011 in Clients
A client came to me last week to discuss a channel communication strategy revamp—how they ...read more
How to write a case study for translation
Posted by Catherine on Oct 18, 2011 in Customer references, Language
So you have a great case study, it’s been well-received in your region and it ...read more
Interview techniques to get a good case-study story
Posted by Su on Oct 11, 2011 in Customer references
You know how children love to ask a question and then continue to ask the ...read more
