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	<title>HN Marketing&#187; Copywriting</title>
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		<title>Size matters</title>
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		<pubDate>Tue, 17 Aug 2010 22:44:39 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
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I had an interesting meeting with a new client today. We often try and convince clients to try different approaches to engage their prospects and customers more. This client beat me to it. From the off they said that they wanted to tell a story to enthral the reader.
There was a time when whitepapers were [...]]]></description>
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		<title>Have we forgotten the sizzle?</title>
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		<pubDate>Thu, 12 Aug 2010 14:41:32 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
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Are you familiar with the phrase sell the sizzle not the sausage? I sometimes think that in the rush to ‘sell’, the sizzle gets overlooked. From my personal experience I remember when my desk, sited on the floor above the office cafeteria, caused me to pile on pounds in just a few weeks after they [...]]]></description>
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		<title>We get mail</title>
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		<pubDate>Thu, 15 Jul 2010 10:52:52 +0000</pubDate>
		<dc:creator>Su</dc:creator>
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The other day an email landed in one of our inboxes and we passed it around in wonder; we couldn&#8217;t believe how long-winded and awkward it was. Here&#8217;s the opening:
In the midst of this dynamic, hyper-competitive global economy, understanding and addressing the ever-evolving needs and requirements of every customer is increasingly more complex yet essential. [...]]]></description>
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