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	<title>HN Marketing&#187; Copywriting</title>
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	<description>Helping companies to get their message across</description>
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		<title>The call to action: why it helps to start at the end</title>
		<link>http://hn-marketing.co.uk/2012/01/the-call-to-action-why-it-helps-to-start-at-the-end/</link>
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		<pubDate>Tue, 31 Jan 2012 10:21:23 +0000</pubDate>
		<dc:creator>Catherine</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[When you set out on a journey, it always helps to have a destination in mind&#8212;obvious perhaps, but people so often start writing without having a clear view of where they’re going.]]></description>
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		<title>Feedback is fun</title>
		<link>http://hn-marketing.co.uk/2012/01/feedback-is-fun/</link>
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		<pubDate>Tue, 24 Jan 2012 09:34:28 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[In her book, Letting Go of the Words, Ginny Redish enthuses about the support she [...]]]></description>
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		<title>Be in possession of ALL the information – the importance of a good brief</title>
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		<pubDate>Tue, 17 Jan 2012 12:03:21 +0000</pubDate>
		<dc:creator>Catherine</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[Trying to write a piece of copy without any kind of direction is a bit [...]]]></description>
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		<title>Features, advantages and benefits: knowing the difference can help you close deals</title>
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		<comments>http://hn-marketing.co.uk/2012/01/features-advantages-and-benefits-knowing-the-difference-can-help-you-close-deals/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 17:03:51 +0000</pubDate>
		<dc:creator>Catherine</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=2984</guid>
		<description><![CDATA[When I launched my career as a wide-eyed engineer in the early &#8217;90s, the information [...]]]></description>
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		<title>Press releases 101</title>
		<link>http://hn-marketing.co.uk/2012/01/press-releases-101/</link>
		<comments>http://hn-marketing.co.uk/2012/01/press-releases-101/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 10:45:32 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=2966</guid>
		<description><![CDATA[The rules for writing a good press release are really very simple. But surprisingly, all [...]]]></description>
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		<title>Don&#8217;t get personal about sales best practice</title>
		<link>http://hn-marketing.co.uk/2011/12/internal-case-studies-dont-make-it-too-personal-if-theres-nothing-to-be-learned/</link>
		<comments>http://hn-marketing.co.uk/2011/12/internal-case-studies-dont-make-it-too-personal-if-theres-nothing-to-be-learned/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 12:12:14 +0000</pubDate>
		<dc:creator>Su</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Customer references]]></category>
		<category><![CDATA[Sales enablement]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=2894</guid>
		<description><![CDATA[
]]></description>
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		<title>Writer’s block: how to prevent it, how to overcome it</title>
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		<pubDate>Tue, 29 Nov 2011 10:51:58 +0000</pubDate>
		<dc:creator>Catherine</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[ ]]></description>
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		<title>Hyphenating compound adjectives: little things can make a big difference in communicating clearly</title>
		<link>http://hn-marketing.co.uk/2011/11/hyphenating-compound-adjectives-little-things-can-make-a-big-difference-in-communicating-clearly/</link>
		<comments>http://hn-marketing.co.uk/2011/11/hyphenating-compound-adjectives-little-things-can-make-a-big-difference-in-communicating-clearly/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 10:08:26 +0000</pubDate>
		<dc:creator>Su</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[Clients sometimes ask why I&#8217;ve hyphenated a compound adjective (&#8216;high-performance computing&#8217;, &#8216;value-added tax&#8217;, &#8216;industry-leading SLAs&#8217;, [...]]]></description>
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		<title>Three ways to turn an average case study into a great one</title>
		<link>http://hn-marketing.co.uk/2011/10/three-ways-to-turn-an-average-case-study-into-a-great-one/</link>
		<comments>http://hn-marketing.co.uk/2011/10/three-ways-to-turn-an-average-case-study-into-a-great-one/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 09:56:53 +0000</pubDate>
		<dc:creator>Catherine</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Customer references]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=2160</guid>
		<description><![CDATA[Case studies, perhaps more than any other piece of collateral, can help a potential client [...]]]></description>
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		<title>Endings</title>
		<link>http://hn-marketing.co.uk/2011/07/endings/</link>
		<comments>http://hn-marketing.co.uk/2011/07/endings/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 14:39:38 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[If it&#8217;s not stating the obvious, endings are often the last thing you think about [...]]]></description>
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