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	<title>HN Marketing&#187; Copywriting</title>
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	<description>Helping companies to get their message across</description>
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		<title>Sprechen Sie français?</title>
		<link>http://hn-marketing.co.uk/2012/05/sprechen-sie-francais/</link>
		<comments>http://hn-marketing.co.uk/2012/05/sprechen-sie-francais/#comments</comments>
		<pubDate>Tue, 15 May 2012 09:07:43 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Language]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=3306</guid>
		<description><![CDATA[There are many fabulous translation agencies out there who'll do an extremely efficient job of converting your text into a local language. We can put you in touch with...]]></description>
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		<title>How short can a white paper be?</title>
		<link>http://hn-marketing.co.uk/2012/04/how-short-can-a-white-paper-be/</link>
		<comments>http://hn-marketing.co.uk/2012/04/how-short-can-a-white-paper-be/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 09:06:20 +0000</pubDate>
		<dc:creator>Su</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Thought leadership]]></category>

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		<description><![CDATA[White papers, as I&#8217;ve previously blogged about, are nowadays as likely to address a business [...]]]></description>
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		<title>Which is more effective: the carrot or the stick?</title>
		<link>http://hn-marketing.co.uk/2012/04/which-is-more-effective-the-carrot-or-the-stick/</link>
		<comments>http://hn-marketing.co.uk/2012/04/which-is-more-effective-the-carrot-or-the-stick/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 08:42:18 +0000</pubDate>
		<dc:creator>Denise</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[Marketing communications is all about persuading people to take action&#8212;to change something about the way [...]]]></description>
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		<title>Webinars: keep your audience&#8217;s attention</title>
		<link>http://hn-marketing.co.uk/2012/04/webinars-keep-your-audiences-attention/</link>
		<comments>http://hn-marketing.co.uk/2012/04/webinars-keep-your-audiences-attention/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 19:51:32 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=3168</guid>
		<description><![CDATA[Unlike with face-to-face presentations, during a webinar there&#8217;s no speaker to focus the audience&#8217;s visual [...]]]></description>
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		<title>White papers: a change in job description to match changes in IT&#8217;s role</title>
		<link>http://hn-marketing.co.uk/2012/03/white-papers-a-change-in-job-description-to-match-changes-in-its-role/</link>
		<comments>http://hn-marketing.co.uk/2012/03/white-papers-a-change-in-job-description-to-match-changes-in-its-role/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 11:14:34 +0000</pubDate>
		<dc:creator>Su</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Thought leadership]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=3156</guid>
		<description><![CDATA[Some years ago, if we were asked to write a white paper we knew we&#8217;d [...]]]></description>
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		<title>Presentations: keep your audience&#8217;s attention</title>
		<link>http://hn-marketing.co.uk/2012/03/presentations-keep-your-audiences-attention/</link>
		<comments>http://hn-marketing.co.uk/2012/03/presentations-keep-your-audiences-attention/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 11:06:03 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=3141</guid>
		<description><![CDATA[The most fundamental requirement for audience engagement is having something relevant and interesting to say. [...]]]></description>
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		<title>Presentations: attracting the right audience</title>
		<link>http://hn-marketing.co.uk/2012/03/presentations-attracting-the-right-audience/</link>
		<comments>http://hn-marketing.co.uk/2012/03/presentations-attracting-the-right-audience/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 10:01:52 +0000</pubDate>
		<dc:creator>Su</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=3129</guid>
		<description><![CDATA[Whether you&#8217;re presenting to your audience in person or online (for example, a webinar), you&#8217;ll [...]]]></description>
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		<title>Agencies vs. freelancers: how a holistic approach can reap dividends</title>
		<link>http://hn-marketing.co.uk/2012/03/agencies-vs-freelancers-how-a-holistic-approach-can-reap-dividends/</link>
		<comments>http://hn-marketing.co.uk/2012/03/agencies-vs-freelancers-how-a-holistic-approach-can-reap-dividends/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 09:54:56 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=3115</guid>
		<description><![CDATA[You wouldn’t ask a violinist to conduct an orchestra. He may be an extraordinary musician, [...]]]></description>
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		<title>How to keep your reader&#8217;s attention</title>
		<link>http://hn-marketing.co.uk/2012/02/how-to-keep-your-readers-attention/</link>
		<comments>http://hn-marketing.co.uk/2012/02/how-to-keep-your-readers-attention/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 11:07:26 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=3082</guid>
		<description><![CDATA[There are two issues with attention: grabbing it and then holding it…certainly holding it long [...]]]></description>
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		<title>The call to action: why it helps to start at the end</title>
		<link>http://hn-marketing.co.uk/2012/01/the-call-to-action-why-it-helps-to-start-at-the-end/</link>
		<comments>http://hn-marketing.co.uk/2012/01/the-call-to-action-why-it-helps-to-start-at-the-end/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 10:21:23 +0000</pubDate>
		<dc:creator>Catherine</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[When you set out on a journey, it always helps to have a destination in [...]]]></description>
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