The emergence of the personal brand | Is corporate social networking the equivalent of embarrassing dad dancing?| What’s the future of online privacy?
After a long period of social networking news being dominated by stellar valuations of Facebook, recent days have seen many reports about a flood of funding going to their competitors. So what’s turned [...]
Finding the right agency is a lot like online dating. First off, expressing who you are and what you are looking for in a couple of hundred words isn’t easy. 5’8” and slightly chubby is simple enough, but are you adventurous? I’m more adventurous than Auntie Margaret, but not nearly as daring as Wild Sarah, [...]
It’s possibly a case of ‘new car’ syndrome, you know, when you are thinking of buying a new car of a certain make, model (or colour) and all of a sudden you see that type of car everywhere. But I think not. I think there really is hyperbole at work when it comes to social [...]
We do email campaigns for many clients and regularly get great results. As well as one off lead generation campaigns and event invites, we do a number of regular mailings. This gives us a great chance to hone the content to exactly what the audience wants. We’ve been sending regularly for one client for nearly a year and seeing steadily improving results. So it wasn’t a shock, but a nice surprise, when the last mailing generated almost as many click-throughs as emails sent — just a few off several thousand.
Contrary to popular belief, spelling words such as maximise with a z isn’t a recent American innovation. The English language has always recognised variant spellings using both –ise and –ize suffixes.