How many of you still receive emails with your first name in the subject line? Does it make you feel like a valued customer? Or is it just an old trick that’s passed its best?
Personally, if I don’t recognise the sender, I automatically flag these emails as spam. And to be honest, [...]
The emergence of the personal brand | Is corporate social networking the equivalent of embarrassing dad dancing?| What’s the future of online privacy?
After a long period of social networking news being dominated by stellar valuations of Facebook, recent days have seen many reports about a flood of funding going to their competitors. So what’s turned [...]
A friend was recounting tales from a recent team-building course—you know the kind of thing where there’s construction of some mode of transport, usually to cross water, and biscuits available with every round of coffee. One of the early exercises was to pass a ball around the team such that every hand touched it. That [...]
It’s possibly a case of ‘new car’ syndrome, you know, when you are thinking of buying a new car of a certain make, model (or colour) and all of a sudden you see that type of car everywhere. But I think not. I think there really is hyperbole at work when it comes to social [...]
When you are in our line of work, you tend to do a lot of reading—and from quite diverse sources sometimes. A piece from the newsletter of a specialist media mergers and acquisitions organisation caught my eye this week.
We do email campaigns for many clients and regularly get great results. As well as one off lead generation campaigns and event invites, we do a number of regular mailings. This gives us a great chance to hone the content to exactly what the audience wants. We’ve been sending regularly for one client for nearly a year and seeing steadily improving results. So it wasn’t a shock, but a nice surprise, when the last mailing generated almost as many click-throughs as emails sent — just a few off several thousand.