The web is about ‘pull’; but marketing like to ‘push’
Posted by Caroline on May 1, 2012 in Content strategy, Online
As kids we’re all taught that pushing is rude. Yet for years salespeople have been ...read more
Online content: what do you want?
When people come online, it’s typically for a purpose. There are times, of course, when ...read more
Best wishes for the festive season
We’ve been delighted to hear that so many of you have had a gander at ...read more
Will your content get the Panda’s vote?
Posted by Carey on Dec 13, 2011 in Content strategy, Online
How many of you have felt the impact from the launch of Google Panda back ...read more
QR…The next big thing?
And why wouldn’t you add a Quick Response (QR) code to your next run of ...read more
Personalisation: does it still work?
How many of you still receive emails with your first name in the subject line? ...read more
A new game
Posted by Carey on Jun 23, 2010 in Online
A friend was recounting tales from a recent team-building course—you know the kind of thing ...read more
Is it a brave new world?
When you are in our line of work, you tend to do a lot of reading—and from quite diverse sources sometimes. A piece from the newsletter of a specialist media mergers and acquisitions organisation caught my eye this week.
...read more
