How many of you still receive emails with your first name in the subject line? Does it make you feel like a valued customer? Or is it just an old trick that’s passed its best?
Personally, if I don’t recognise the sender, I automatically flag these emails as spam. And to be honest, [...]
Whether your market is booming or the pickings seem rather meagre, it makes sense to get the most from every dollar, pound, euro or yen that you spend on marketing. As we all know too well, marketing budgets are often the first to be put under pressure, forcing marketers to prove their worth – [...]
We do email campaigns for many clients and regularly get great results. As well as one off lead generation campaigns and event invites, we do a number of regular mailings. This gives us a great chance to hone the content to exactly what the audience wants. We’ve been sending regularly for one client for nearly a year and seeing steadily improving results. So it wasn’t a shock, but a nice surprise, when the last mailing generated almost as many click-throughs as emails sent — just a few off several thousand.