Personalisation: does it still work?
How many of you still receive emails with your first name in the subject line? ...read more
Making every penny count
Posted by Caroline on Jun 7, 2010 in Results
Whether your market is booming or the pickings seem rather meagre, it makes sense to ...read more
Fantastic results!!!
We do email campaigns for many clients and regularly get great results. As well as one off lead generation campaigns and event invites, we do a number of regular mailings. This gives us a great chance to hone the content to exactly what the audience wants. We’ve been sending regularly for one client for nearly a year and seeing steadily improving results. So it wasn’t a shock, but a nice surprise, when the last mailing generated almost as many click-throughs as emails sent — just a few off several thousand.
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