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		<title>Personalisation: does it still work?</title>
		<link>http://hn-marketing.co.uk/2010/08/personalisation-does-it-still-work/</link>
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		<pubDate>Thu, 05 Aug 2010 14:31:26 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
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		<description><![CDATA[How many of you still receive emails with your first name in the subject line? [...]]]></description>
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		<title>Making every penny count</title>
		<link>http://hn-marketing.co.uk/2010/06/making-every-penny-count/</link>
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		<pubDate>Mon, 07 Jun 2010 08:07:05 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Results]]></category>

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		<description><![CDATA[Whether your market is booming or the pickings seem rather meagre, it makes sense to [...]]]></description>
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		<title>Fantastic results!!!</title>
		<link>http://hn-marketing.co.uk/2010/04/fantastic-results/</link>
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		<pubDate>Wed, 21 Apr 2010 18:22:53 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Online]]></category>
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		<description><![CDATA[We do email campaigns for many clients and regularly get great results. As well as one off lead generation campaigns and event invites, we do a number of regular mailings. This gives us a great chance to hone the content to exactly what the audience wants. We've been sending regularly for one client for nearly a year and seeing steadily improving results. So it wasn't a shock, but a nice surprise, when the last mailing generated almost as many click-throughs as emails sent — just a few off several thousand.]]></description>
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