Case study copywriting: tips for getting the intro right
As customer reference programmes become more important to our clients, many of them are reassessing ...read more
The buyers are taking over
Posted by Carey on Jun 21, 2011 in Trends
There’s a lot of talk, or maybe it’s just the stuff I’m reading, that says ...read more
Mobilising content
Posted by Carey on Jun 14, 2011 in Trends
While we are crafting the beautiful content that will keep your customers enthralled, we never ...read more
Persona by any other name
Posted by Carey on Jun 7, 2011 in Trends
This little piece of vocabulary is taking on a whole new significance as many of ...read more
To attach, or to link, that is the question
Posted by Carey on May 31, 2011 in Trends
When you have something more than an email to share with your list, do you ...read more
Mass customer communication and impersonal transactions RIP
Posted by Caroline on Feb 22, 2011 in Trends
Walk into a shop or the local garage and be greeted by name from the ...read more
The role of the CIO: has it really changed?
Posted by Carey on Feb 8, 2011 in Trends
May you live in interesting times. Who said that? Apparently the jury is still out ...read more
QR…The next big thing?
And why wouldn’t you add a Quick Response (QR) code to your next run of ...read more
Innovation or comfort zone?
Humans are largely creatures of habit. We like the familiar. So when companies launch new ...read more
Size matters
Posted by Carey on Aug 17, 2010 in Copywriting, Trends
I had an interesting meeting with a new client today. We often try and convince ...read more
