Humans are largely creatures of habit. We like the familiar. So when companies launch new and exciting products and services they can fall victim to their own innovation.
I was reading an article last week about a Microsoft vendor’s win over Google in a bid for the email hosting contract for the state of California. California [...]
I had an interesting meeting with a new client today. We often try and convince clients to try different approaches to engage their prospects and customers more. This client beat me to it. From the off they said that they wanted to tell a story to enthral the reader.
There was a time when whitepapers were [...]
The other day an email landed in one of our inboxes and we passed it around in wonder; we couldn’t believe how long-winded and awkward it was. Here’s the opening:
In the midst of this dynamic, hyper-competitive global economy, understanding and addressing the ever-evolving needs and requirements of every customer is increasingly more complex yet essential. [...]
When you are in our line of work, you tend to do a lot of reading—and from quite diverse sources sometimes. A piece from the newsletter of a specialist media mergers and acquisitions organisation caught my eye this week.