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		<title>Case study copywriting: tips for getting the intro right</title>
		<link>http://hn-marketing.co.uk/2011/06/case-study-copywriting-tips-for-getting-the-intro-right/</link>
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		<pubDate>Thu, 30 Jun 2011 08:40:07 +0000</pubDate>
		<dc:creator>Su</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Customer references]]></category>
		<category><![CDATA[Trends]]></category>

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		<description><![CDATA[As customer reference programmes become more important to our clients, many of them are reassessing [...]]]></description>
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		<title>The buyers are taking over</title>
		<link>http://hn-marketing.co.uk/2011/06/the-buyers-are-taking-over/</link>
		<comments>http://hn-marketing.co.uk/2011/06/the-buyers-are-taking-over/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 08:44:35 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Trends]]></category>

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		<description><![CDATA[There’s a lot of talk, or maybe it’s just the stuff I’m reading, that says [...]]]></description>
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		<title>Mobilising content</title>
		<link>http://hn-marketing.co.uk/2011/06/mobilising-content/</link>
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		<pubDate>Tue, 14 Jun 2011 12:10:39 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=830</guid>
		<description><![CDATA[While we are crafting the beautiful content that will keep your customers enthralled, we never [...]]]></description>
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		<title>Persona by any other name</title>
		<link>http://hn-marketing.co.uk/2011/06/persona-by-any-other-name/</link>
		<comments>http://hn-marketing.co.uk/2011/06/persona-by-any-other-name/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 10:13:43 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=1220</guid>
		<description><![CDATA[This little piece of vocabulary is taking on a whole new significance as many of [...]]]></description>
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		<title>To attach, or to link, that is the question</title>
		<link>http://hn-marketing.co.uk/2011/05/to-attach-or-to-link-that-is-the-question/</link>
		<comments>http://hn-marketing.co.uk/2011/05/to-attach-or-to-link-that-is-the-question/#comments</comments>
		<pubDate>Tue, 31 May 2011 13:15:22 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=1190</guid>
		<description><![CDATA[When you have something more than an email to share with your list, do you [...]]]></description>
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		<title>Mass customer communication and impersonal transactions RIP</title>
		<link>http://hn-marketing.co.uk/2011/02/mass-customer-communication-and-impersonal-transactions-rip/</link>
		<comments>http://hn-marketing.co.uk/2011/02/mass-customer-communication-and-impersonal-transactions-rip/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 14:13:47 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Trends]]></category>

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		<description><![CDATA[Walk into a shop or the local garage and be greeted by name from the [...]]]></description>
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		<title>The role of the CIO: has it really changed?</title>
		<link>http://hn-marketing.co.uk/2011/02/the-role-of-the-cio-has-it-really-changed/</link>
		<comments>http://hn-marketing.co.uk/2011/02/the-role-of-the-cio-has-it-really-changed/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 12:01:20 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=583</guid>
		<description><![CDATA[May you live in interesting times. Who said that? Apparently the jury is still out [...]]]></description>
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		<title>QR&#8230;The next big thing?</title>
		<link>http://hn-marketing.co.uk/2011/02/qr-codes-the-next-big-thing/</link>
		<comments>http://hn-marketing.co.uk/2011/02/qr-codes-the-next-big-thing/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 15:27:15 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=545</guid>
		<description><![CDATA[And why wouldn&#8217;t you add a Quick Response (QR) code to your next run of [...]]]></description>
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		<title>Innovation or comfort zone?</title>
		<link>http://hn-marketing.co.uk/2010/09/innovation-or-comfort-zone/</link>
		<comments>http://hn-marketing.co.uk/2010/09/innovation-or-comfort-zone/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 11:03:07 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Trends]]></category>

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		<description><![CDATA[Humans are largely creatures of habit. We like the familiar. So when companies launch new [...]]]></description>
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		<title>Size matters</title>
		<link>http://hn-marketing.co.uk/2010/08/size-matters/</link>
		<comments>http://hn-marketing.co.uk/2010/08/size-matters/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 22:44:39 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=400</guid>
		<description><![CDATA[I had an interesting meeting with a new client today. We often try and convince [...]]]></description>
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