Customer reference programmes
We all value the opinions of our friends and colleagues when it comes to making an important decision and the B2B technology buyer is no exception. Numerous research projects have confirmed that peer testimony is one of the most influential forms of content you can share and customer references are an important way for you to deliver this.
With over 1,000 reference assets under our belts, we have a successful track record managing and supporting programmes that deliver powerful customer advocacy for our clients. We can help you capture the testimony of your satisfied customers and present it to prospective buyers in a way that will move them through the buying journey with confidence.
Whether you want to seed your social media channels with click bait or add weighty evidence to your tender response, we know how to create references that work. Here’s how we use customer references throughout the buyer’s journey.
We’ll talk peer-to-peer with your customers, and in their native language so they can express themselves freely
It’s not just your prospective customers who’ll benefit from the stories you tell. We can help you share the best-practice sales techniques that deliver success