Your guide to supporting the sales process with an effective B2B customer reference programme
Customer advocacy can be your most powerful tool – especially as today’s IT decision-makers increasingly rely on the opinions of their peers. There’s never been a better time to put your customer reference programme under the microscope.
Download our ebook for insight into why and how the role of customer references is changing and HN’s approach to building effective and sustainable customer reference programmes.
In this ebook you’ll discover how to:
- Create content that engages time-poor decision-makers
- Build, or improve, your customer reference programme
- Do more with your reference programme