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		<title>Innovation or comfort zone?</title>
		<link>http://hn-marketing.co.uk/2010/09/innovation-or-comfort-zone/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=innovation-or-comfort-zone</link>
		<comments>http://hn-marketing.co.uk/2010/09/innovation-or-comfort-zone/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 11:03:07 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Caroline]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=410</guid>
		<description><![CDATA[
Humans are largely creatures of habit. We like the familiar. So when companies launch new and exciting products and services they can fall victim to their own innovation.
I was reading an article last week about a Microsoft vendor’s win over Google in a bid for the email hosting contract for the state of California. California [...]]]></description>
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		<title>Size matters</title>
		<link>http://hn-marketing.co.uk/2010/08/size-matters/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=size-matters</link>
		<comments>http://hn-marketing.co.uk/2010/08/size-matters/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 22:44:39 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Carey]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=400</guid>
		<description><![CDATA[
I had an interesting meeting with a new client today. We often try and convince clients to try different approaches to engage their prospects and customers more. This client beat me to it. From the off they said that they wanted to tell a story to enthral the reader.
There was a time when whitepapers were [...]]]></description>
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		<title>Have we forgotten the sizzle?</title>
		<link>http://hn-marketing.co.uk/2010/08/have-we-forgotten-the-sizzle/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=have-we-forgotten-the-sizzle</link>
		<comments>http://hn-marketing.co.uk/2010/08/have-we-forgotten-the-sizzle/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 14:41:32 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Carey]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=385</guid>
		<description><![CDATA[
Are you familiar with the phrase sell the sizzle not the sausage? I sometimes think that in the rush to ‘sell’, the sizzle gets overlooked. From my personal experience I remember when my desk, sited on the floor above the office cafeteria, caused me to pile on pounds in just a few weeks after they [...]]]></description>
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		<title>Personalisation: does it still work?</title>
		<link>http://hn-marketing.co.uk/2010/08/personalisation-does-it-still-work/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=personalisation-does-it-still-work</link>
		<comments>http://hn-marketing.co.uk/2010/08/personalisation-does-it-still-work/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 14:31:26 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Caroline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[results]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=382</guid>
		<description><![CDATA[
How many of you still receive emails with your first name in the subject line? Does it make you feel like a valued customer?  Or is it just an old trick that&#8217;s passed its best?
Personally, if I don&#8217;t recognise the sender, I automatically flag these emails as spam.   And to be honest, [...]]]></description>
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		<title>3 in 1: social networking</title>
		<link>http://hn-marketing.co.uk/2010/07/3-in-1-social-networking/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=3-in-1-social-networking</link>
		<comments>http://hn-marketing.co.uk/2010/07/3-in-1-social-networking/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 15:56:23 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[John]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=377</guid>
		<description><![CDATA[
The emergence of the personal brand &#124; Is corporate social networking the equivalent of embarrassing dad dancing?&#124; What’s the future of online privacy?
After a long period of social networking news being dominated by stellar valuations of Facebook, recent days have seen many reports about a flood of funding going to their competitors. So what’s turned [...]]]></description>
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		<title>We get mail</title>
		<link>http://hn-marketing.co.uk/2010/07/we-get-mail/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=we-get-mail</link>
		<comments>http://hn-marketing.co.uk/2010/07/we-get-mail/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 10:52:52 +0000</pubDate>
		<dc:creator>Su</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Su]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=375</guid>
		<description><![CDATA[
The other day an email landed in one of our inboxes and we passed it around in wonder; we couldn&#8217;t believe how long-winded and awkward it was. Here&#8217;s the opening:
In the midst of this dynamic, hyper-competitive global economy, understanding and addressing the ever-evolving needs and requirements of every customer is increasingly more complex yet essential. [...]]]></description>
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		<title>Finding the ideal match</title>
		<link>http://hn-marketing.co.uk/2010/07/finding-the-ideal-match/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=finding-the-ideal-match</link>
		<comments>http://hn-marketing.co.uk/2010/07/finding-the-ideal-match/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 12:46:43 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[John]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[clients]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=369</guid>
		<description><![CDATA[
Finding the right agency is a lot like online dating. First off, expressing who you are and what you are looking for in a couple of hundred words isn’t easy. 5’8” and slightly chubby is simple enough, but are you adventurous? I’m more adventurous than Auntie Margaret, but not nearly as daring as Wild Sarah, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Interesting musings on the English language</title>
		<link>http://hn-marketing.co.uk/2010/07/interesting-musings-on-the-english-language/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=interesting-musings-on-the-english-language</link>
		<comments>http://hn-marketing.co.uk/2010/07/interesting-musings-on-the-english-language/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 10:42:27 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Carey]]></category>
		<category><![CDATA[language]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=363</guid>
		<description><![CDATA[
We are quite a geeky bunch at HN, or should that be nerdy. Working with this team of insatiably curious people is one of the reasons I love my job; we find all sorts of facts interesting and enjoy sharing a new discovery. I must say that most threads pertain to language or technology of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A new game</title>
		<link>http://hn-marketing.co.uk/2010/06/a-new-game/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-new-game</link>
		<comments>http://hn-marketing.co.uk/2010/06/a-new-game/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 12:54:09 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Carey]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=361</guid>
		<description><![CDATA[
A friend was recounting tales from a recent team-building course—you know the kind of thing where there&#8217;s construction of some mode of transport, usually to cross water, and biscuits available with every round of coffee. One of the early exercises was to pass a ball around the team such that every hand touched it. That [...]]]></description>
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		<item>
		<title>Trust me, I&#8217;m a marketer</title>
		<link>http://hn-marketing.co.uk/2010/06/trust-me-im-a-marketer/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=trust-me-im-a-marketer</link>
		<comments>http://hn-marketing.co.uk/2010/06/trust-me-im-a-marketer/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 11:36:08 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[John]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=354</guid>
		<description><![CDATA[
It&#8217;s possibly a case of &#8216;new car&#8217; syndrome, you know, when you are thinking of buying a new car of a certain make, model (or colour) and all of a sudden you see that type of car everywhere. But I think not. I think there really is hyperbole at work when it comes to social [...]]]></description>
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