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		<title>The call to action: why it helps to start at the end</title>
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		<pubDate>Tue, 31 Jan 2012 10:21:23 +0000</pubDate>
		<dc:creator>Catherine</dc:creator>
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		<description><![CDATA[When you set out on a journey, it always helps to have a destination in mind&#8212;obvious perhaps, but people so often start writing without having a clear view of where they’re going.]]></description>
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		<title>Feedback is fun</title>
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		<pubDate>Tue, 24 Jan 2012 09:34:28 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[In her book, Letting Go of the Words, Ginny Redish enthuses about the support she [...]]]></description>
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		<title>Be in possession of ALL the information – the importance of a good brief</title>
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		<pubDate>Tue, 17 Jan 2012 12:03:21 +0000</pubDate>
		<dc:creator>Catherine</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[Trying to write a piece of copy without any kind of direction is a bit [...]]]></description>
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		<title>Features, advantages and benefits: knowing the difference can help you close deals</title>
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		<pubDate>Mon, 09 Jan 2012 17:03:51 +0000</pubDate>
		<dc:creator>Catherine</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[When I launched my career as a wide-eyed engineer in the early &#8217;90s, the information [...]]]></description>
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		<title>Press releases 101</title>
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		<pubDate>Wed, 04 Jan 2012 10:45:32 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[The rules for writing a good press release are really very simple. But surprisingly, all [...]]]></description>
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		<title>Best wishes for the festive season</title>
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		<pubDate>Tue, 20 Dec 2011 10:52:26 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Online]]></category>

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		<description><![CDATA[We&#8217;ve been delighted to hear that so many of you have had a gander at [...]]]></description>
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		<title>Will your content get the Panda’s vote?</title>
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		<pubDate>Tue, 13 Dec 2011 10:41:17 +0000</pubDate>
		<dc:creator>Carey</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Online]]></category>

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		<description><![CDATA[How many of you have felt the impact from the launch of Google Panda back [...]]]></description>
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		<title>Don&#8217;t get personal about sales best practice</title>
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		<pubDate>Tue, 06 Dec 2011 12:12:14 +0000</pubDate>
		<dc:creator>Su</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Customer references]]></category>
		<category><![CDATA[Sales enablement]]></category>

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		<description><![CDATA[
]]></description>
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		<title>Writer’s block: how to prevent it, how to overcome it</title>
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		<pubDate>Tue, 29 Nov 2011 10:51:58 +0000</pubDate>
		<dc:creator>Catherine</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<title>Making creativity a habit</title>
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		<pubDate>Tue, 15 Nov 2011 11:17:27 +0000</pubDate>
		<dc:creator>Sasa</dc:creator>
				<category><![CDATA[Content strategy]]></category>

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		<description><![CDATA[Picasso said: “When inspiration comes, let it find me working”, and he had a very [...]]]></description>
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