Our insights

This information has been developed and written by members of the HN team — all of whom are involved in a range of marketing activities on a day-to-day basis. New tips, best-practice guides and whitepapers will be added from time to time, so please bookmark this page and come back next time you’re looking for advice or inspiration.

Top downloads

Download our new customer reference flyer:
Find out how HN can help you harvest the advocacy that’s embedded within your existing customer relationships; present it in a way that’s aligned with the different stages of your customers’ decision-making process; and further support your sales teams. Download (PDF)

Are customer references a hot topic for your business?
Download our ebook for insight into why and how the role of customer references is changing, and HN’s approach to building effective and sustainable customer reference programmes. Download (PDF)

Using email marketing to get your message across
Whether you’re trying to generate leads, create awareness or build stronger relationships, email marketing can be a powerful and extremely cost-effective tool. Done properly, it can produce fantastic results. But there are lots of pitfalls to avoid. Our best-practice guide introduces our four cornerstones of email marketing and is packed with useful information and advice. Download (PDF)

Words of wisdom

• Types of customer reference vs. levels of commitment
  There has never been a better time to put your customer reference programme under the microscope. How can your customer participate? How much of a commitment are you asking for? …read more.
• The resurgence of storytelling
  Do you remember looking forward to bedtime stories? This is the power of storytelling. It draws you in and makes you hunger for more. So why not use this more narrative style in marketing content? …read more.
• Optimizing PDFs for search engines
  We all rely on search engines to help us find what we need in today’s sea of data. But content needs to be accessible for this to work. Here are our top tips for making your PDF’s ready for the web. …read more.
• How straight talking can make your message more powerful
  What do Barack Obama and Simon Cowell have in common? straight talking. Here are our simple rules to achieve plain speaking—to avoid the traps of empty rhetoric, alienating jargon and unnecessary complexity. …read more.
• Maximising impact with numbers
  It’s an old joke that 78% of all statistics are made up. In fact, statistical analyses can be a powerful marketing tool—as long as you understand and substantiate your figures. We’ve got five top tips to help you out. …read more.