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Last summer’s floods were a wake-up call.
Working to Mouchel’s standard corporate advert template, we wrote this ad for New Civil Engineer magazine, for its flood-management special. In fewer than 200 words we had to communicate the importance and challenges of flood management; Mouchel’s extensive flood-management capabilities; and Mouchel’s new corporate messages (‘building great relationships with our clients and the communities we serve’ and ‘a different perspective’). Working to a very tight deadline, we got it right first time round. Our client’s response: "It looks great on first read."
