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CSC has over 91,000 employees, and a wide portfolio of service offerings. CSC’s portfolio marketing director identified the need to increase the global salesforce’s awareness of, and ability to sell, the whole portfolio.
‘Typically, those responsible for developing the business understood CSC only in the context of the particular services sold to the accounts they worked on,’ says CSC’s portfolio marketing director.
Read more about how HN tackled this challenge and created the very successful and popular Red Pages by downloading our case study.