Building a reference programme from the ground up
Struggling to get the right type and volume of nominations into your pipeline? Sales engagement thought of as a one-off task? Producing case studies but worried you’re not communicating the strategic value you deliver to customers? When Colt found themselves answering ‘yes’ to too many of these questions they turned to HN. Download (PDF)

Seeing red: how CSC improved sales performance
CSC has over 91,000 employees, and a wide portfolio of service offerings. CSC’s portfolio marketing director identified the need to increase the global salesforce’s awareness of, and ability to sell, the whole portfolio. Read more about how HN tackled this challenge and created the very successful and popular Red Pages. Download (PDF)

Telling a good story…to as many people as possible
When case studies are adapted for an internal audience, they can be a powerful way of driving sales—highlighting how and where success happens. In a set of internal case studies we helped Xerox capture the role that executive sponsors play in helping to close deals. They proved successful knowledge sharing tools. Download (PDF)

‘Campaign in a box’: messaging at the heart of campaigns
RSA started working with HN Marketing, not only to create deliverables for campaigns but also to develop best-practice processes that would ensure consistent messaging and customer experience, globally and across multiple communication channels. The ‘campaign in a box’ was born, equipping the field with all the components they need to run the campaign locally. Download (PDF)

Talking their language: it’s not just what you say…
When you’re delivering the keynote speech at a high-profile event for a senior audience, it’s important to make sure your presentation is pitched just right. When Xerox was planning a keynote speech, for an international series of events, they turned to HN to transform an initial idea into a well-structured and thought-provoking presentation. Download (PDF)