Project: Broadcasting white paper
Changing perceptions in broadcasting
When your history sets up perceptions that are no longer true of your company, you need to make potential customers aware of how you’ve changed. Viewed as a telco serving the financial sector, Colt asked us to help them communicate their strong credentials as a provider of broadcast services to the broadcasting sector.
It can be tricky to show a sector that you understand their issues, without coming across as patronising or boring them with information they know. The paper we wrote with the help of Colt’s broadcasting experts kept the scene-setting light before diving into Colt’s core argument: that IP workflows over fibre are a great alternative to videotapes and satellites as a means of moving broadcast content around and monetising it.