Customer: Iron Mountain
Project: Messaging: multi-language click through PDF
Point, click and go
Without revenue, no commercial organisation would survive. So it’s no surprise when a company’s core objective is to help their sales teams open more doors and close more deals. When Iron Mountain (IM) wanted to give their European teams the knowledge and insight they’d need to push their carefully crafted messaging, they needed to:
- Present it in a way that wouldn’t have the sales force looking for a needle in a haystack
- Rewrite the text in the local languages, to convey the same subtleties of meaning as the original
HN helped IM create and organise the content into an easy-to-navigate clickable PDF, before moving to translation. Our multilingual writing team worked closely with the local marketing managers to localise the content in French, German, Spanish and Dutch.