Project: Thought-leadership white paper: MPS
Getting more out of your valuable content
Good content takes time: it takes quality thinking and input from more than one brain. So once you have that lovely content assembled, you want to wring every last drop of value from it. Following the creation of a keynote speech for Xerox, to deliver at a series of international events, HN was commissioned to convert the script into a white paper that could be given to attendees — and might also have wider applicability.
As well as maximising the value of the original piece of work, it enabled Xerox to quickly capitalise on the level of interest the presentation generated among its target audience.