Marketing and sales brochures
Brochure is a generic term covering quite a wide range of sales collateral. Whether you want a two-page datasheet or a weightier booklet, the important question we’ll ask you is ‘where does this brochure fit in the sales process’?
Some brochures are created to whet the appetite for more information and act as precursor to a sales visit; others are intended as a leave-behind to underline the main sales messages of the presentation. Perhaps you want to equip the reader to evaluate your solution in more detail or provide a brochure that establishes your credentials and expertise.
Take a look at some of the marketing and sales brochures we’ve created in printed form or as downloadable PDFs to meet each of these goals.
We can help you define the role of each brochure and ensure it plays its part in driving your sales activity forward. Well-crafted content that carries your sales proposition and clear design that gets your message across quickly are essential ingredients that we will bring to your brochure.
Our background in IT and telecommunications means we’re already a long way up the learning curve. That said, we’ill need you to help us learn more — about your customers and how your solutions map to their needs. But our inherent understanding makes this phase short and efficient. Find out more about our IT and telecoms experience.
Using our expertise in constructing persuasive sales arguments, we’ll create content for your brochures that establishes empathy with your prospect, engages them and keeps them reading: the more time they spend the more committed they are to your solutions and a relationship with your organisation. All good buying signals.
The brochure we make will express the key benefits of your offering in the context of your customers’ business challenges, and differentiate your product/service from your competitors’. By the time we present the call to action, they’ll be eating out of your hands and enthusiastic to take the next step.
Brochure structure and design
Powerful and persuasive content needs a clear design that supports its construction and doesn’t get in the way of getting your message across. We understand how people read a page, or screen, where the focal points are, how to make the information readable and easier to understand, and how to capture and maintain your readers’ interest.
Whether you’re looking for a high-impact standalone brochure or a suite of brochures that work together as a family, we combine clean and appropriate design with tidy typography so that your brochures deliver on their sales support promise.
Give us a call on 01628 622187 to find out more about how we can ramp up the persuasive power of your brochures.