The primary aim of thought-leadership communications is to build trust with your customers and prospects. This is your chance to set out your vision; to express your point of view and demonstrate its relevance to the reader.
Although ostensibly educational, these pieces — whether majoring on the written or spoken word — need to be highly persuasive, drawing on logical arguments in the form of facts and figures. They also have to engage with and inspire the reader, which means they need to be rooted in customer insight and full of storytelling.
HN combines these disciplines with flair.
We’ll help you capitalise on your new-found knowledge and disseminate this insight through blogs, whitepapers, presentations and more. This activity can help you forge strong relationships with your audience and open the door to new sales.
Not so very long ago, cloud was a pretty new concept. We had several clients who were keen to gain first-mover advantage in the space and show that they could deliver on the promise.
When concepts are as new and as complex as cloud was, there tends to be little existing source material to draw on. This is where we excel, using smart interview techniques — and workshops and focus groups if need be — to ask the right questions and hone the proposition ahead of writing the content. When the ink hits the paper, you can be sure that the messaging is well founded and presented persuasively.
Presenting your vision
Thought leadership is often presented, not just written down.
We’ll work with you or your spokesperson to understand the message you want to convey, we’ll also adapt the deliverable to presenter’s preferred style: do they want an autocue, off-screen prompts or a bulleted list of points to cover? Will they be speaking to camera or need supporting slides? Will there be a flash animation or voice-over-video? With our support, your presenters will be able to deliver a compelling performance.