worth a read

Worth a read

This information has been developed and written by members of the HN team—all of whom are involved in a range of marketing activities on a day-to-day basis. New tips, best-practice guides and whitepapers will be added from time to time, so please bookmark this page and come back next time you are looking for advice or inspiration.

Using email marketing to get your message across

Whether you are trying to generate leads, create awareness or build stronger relationships, email marketing can be a powerful and extremely cost effective tool. Done properly, it can produce fantastic results. But there are lots of pitfalls to avoid. Our best-practice guide introduces our four cornerstones of email marketing and is packed with useful information and advice. Download (PDF)