Eram – HN Marketing https://hn-marketing.co.uk Content-fuelled selling Tue, 31 Jul 2018 12:05:45 +0000 en-GB hourly 1 https://wordpress.org/?v=5.5.11 Three ways to get C-level buy-in for your social selling campaign https://hn-marketing.co.uk/three-ways-to-get-c-level-buy-in-for-your-social-selling-campaign/ https://hn-marketing.co.uk/three-ways-to-get-c-level-buy-in-for-your-social-selling-campaign/#respond Tue, 31 Jul 2018 12:05:45 +0000 https://hn-marketing.co.uk/?p=14004 The post Three ways to get C-level buy-in for your social selling campaign appeared first on HN Marketing.

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Three ways to get C-level buy-in for your social selling campaign

In our recent blog post, we identified three roadblocks to successful social selling — lack of confidence, lack of expertise, and lack of senior management buy-in. As promised, we’re revisiting that third point to help you find ways to persuade your busy C-level managers to lead the way with social selling.

If buy-in is an issue for you, here are three messages you need to deliver to the board.

  1. Social selling isn’t sales

This may seem counter-intuitive, but it’s important to get across to your C-levels that you’re not asking them to take part in a routine activity that might be best left to the sales team. Of course the sale is the ultimate goal, but social selling is as much about nurturing relationships as hitting sales targets, and this is where senior management can add — and already do — add value.

  1. You will make it easy for them

Show the board how easy it is for them to share the content you’ve prepared for them by committing to provide them not just with awesome content, but also pre-prepared soundbites and hash tags that they can copy, paste and send with minimal or zero edits. If they’re still not convinced, offer to run a four-week trial and dare them to demonstrate what a burden it is!

  1. They can help calm nerves

We talked about lack of confidence in the previous blog . Of course we’re not suggesting the salespeople themselves are shy and retiring, but they may not yet have confidence in social media as a means to nurture the sales funnel. When they see senior management putting out great imagery, provocative thought leadership and pithy commentary though, they’ll feel much more inclined to follow suit. Particularly when they see how easy it is (point 2).

C-levels hold massive sway — people will accept their connection requests and listen to what they have to say. Convince them their prime objective is not to sell, but to get the content out there and seen, and they should be more than willing to help. If you’re ready to plan and execute a social selling strategy the most reticent CEO can give the thumbs up to, please give us a call on 01628 622187.

And be sure to follow us on LinkedIn to keep updated with our latest content marketing thoughts, ideas and insights to help you fuel conversations, with your audience.


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]]> https://hn-marketing.co.uk/three-ways-to-get-c-level-buy-in-for-your-social-selling-campaign/feed/ 0 Social media in real time:Oreo leads by example https://hn-marketing.co.uk/posting-in-real-time-oreo-is-no-stranger-to-rapid-fire-tweeting/ https://hn-marketing.co.uk/posting-in-real-time-oreo-is-no-stranger-to-rapid-fire-tweeting/#respond Tue, 19 Feb 2013 03:10:12 +0000 https://hn-marketing.co.uk/?p=4429 In my recent post about how to create an effective social media content strategy, I touched on how to determine posting frequency. What I didn’t talk about was what you can do once you’ve hit a good rhythm. Real-time posting Don’t miss chances to post in the moment to really grab your readers’ attention. The […]

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]]> In my recent post about how to create an effective social media content strategy, I touched on how to determine posting frequency. What I didn’t talk about was what you can do once you’ve hit a good rhythm.

Real-time posting

Don’t miss chances to post in the moment to really grab your readers’ attention.

The social media team at Oreo did this oh so well during the power cut that halted the Super Bowl XLVII. By the time the lights came back on in New Orleans, Oreo had racked up over 10,000 RTs, thousands of Favourites and overwhelmingly positive replies — all with a single tweeted image.

The fact that the cost of an ad during Super Bowl XLVII is around $3.7 million makes this social media win all the sweeter.

Oreo

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]]> https://hn-marketing.co.uk/posting-in-real-time-oreo-is-no-stranger-to-rapid-fire-tweeting/feed/ 0 The four-step social media content strategy https://hn-marketing.co.uk/the-four-step-social-media-content-strategy/ https://hn-marketing.co.uk/the-four-step-social-media-content-strategy/#respond Tue, 12 Feb 2013 04:19:10 +0000 https://hn-marketing.co.uk/?p=4420 It’s often said that ‘content is the currency of social’ and I don’t think a truer word has been spoken. Successful social media marketing involves creating content that engages customers, stimulates dialogue and evokes a response. Here are my four simple steps to create an effective social media content marketing strategy: 1. Determine content themes […]

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]]> It’s often said that ‘content is the currency of social’ and I don’t think a truer word has been spoken. Successful social media marketing involves creating content that engages customers, stimulates dialogue and evokes a response.

Here are my four simple steps to create an effective social media content marketing strategy:

1. Determine content themes

Your content needs to have a focus in terms of the topics you plan to cover and the tone it will take. Here are some pointers for determining that focus:

    • Know your audience. Who do you anticipate will be reading your content? What challenges do they face, which you could address?
    • Stimulate engagement. It could be educational, entertaining, inspirational or promotional. Ideally, it should contain elements of all four.
    • Demonstrate knowledge. One way to gain trust is by establishing yourself or your company as an expert. Try imparting advice that’s practical and based on your real-life experiences.
    • Be consistent with your business’s proposition. You don’t want content that is out of step with your company’s messaging or personality — it wouldn’t seem authentic.

2. Determine content type

Depending on the channel, social media content can take many forms: blog posts, tweets, status updates, contests, quizzes, poll questions, infographics, videos and photos. So decide which tools are going to make up your kit bag and test each one to see which works best.

3. Determine posting frequency

How often you can post updates? Here are a couple of tips:

    • Post at the optimal time. By this I mean post on the days and times when you are most likely to receive responses in the form of Likes, comments and shares. Google Analytics can help to determine optimum posting times.
    • Be consistent. Whether you post daily, weekly or monthly, if you’re not consistent, your customers will lose interest. Let’s be realistic, if your favourite TV series was shown randomly each week, would you really keep watching?

4. Create a content calendar

The next step is to develop a calendar to schedule your posts. Calendars can be created on a weekly or monthly basis.

Content calendars can be developed using a spreadsheet; or if you prefer, there are many social media management applications out there like HootSuite, Sprout Social and Buffer to name a few.

To plan even more effectively you might like to try tools like TweetDeck, which allow you to schedule your tweets and keep an eye on your Twitter stream, making it a lot easier to retweet and share.

So let’s get started!

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