https://hn-marketing.co.uk/the-inverted-case-study-starting-with-the-results/ Content-fuelled selling Tue, 11 Apr 2017 15:05:39 +0000 hourly 1 https://wordpress.org/?v=5.5.15 https://hn-marketing.co.uk/the-inverted-case-study-starting-with-the-results/#comment-25 Wed, 03 Sep 2014 12:22:48 +0000 https://hn-marketing.co.uk/?p=4721#comment-25 Putting the essential facts at the beginning of a story is the lesson Joseph Pulitzer taught by inventing the headline. The famous example of pre-Pulitzer chronological reporting is the account: “Yesterday, President and Mrs. Lincoln attended a performance at Ford’s Theater… Suddenly, a shot rang out…”

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