How can video increase the effectiveness of your content marketing?

This episode covers:

  • What does effective content marketing look like?
  • How video can help you increase:
    • The number of conversations you have with your audience.
    • The quality of conversations you have with your audience.

Key Takeaways:

Effective content marketing:

  • Increases number of conversations you have with your audience.
  • Increases the quality of each of those conversations.

The role of video:

Increasing the number of conversations with your audience:

You can use video to reach your audience on channels that written content isn’t able to, such as YouTube, creating more opportunities to talk to your audience.

Increasing the quality of each of those conversations:

Video can increase the impact of the story you’re telling.

Think about a case study, for example:

A written piece may be best for showing how your solution has benefitted your client, but when it comes to the quotes and testimonials, what’s more impactful? A written quote, or a snippet of video with your client delivering the message to camera?

So remember:

Video can increase the effectiveness of your content marketing by helping you speak to more of your target audience and by making those conversations more impactful.

#AskTeamHN:

If you’ve got a content marketing question, let us know using #AskTeamHN and we’ll answer it in our next episode.

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