B2B video shoots: 3 tips to make yours run smoothly

B2B video shoots: 3 tips to make yours run smoothly

You’ve got budget approved, interviewees appointed and the film crew is due next week. Great! The process of filming a B2B video is exciting and one that we love taking clients through. If it’s the first time you’ve done this, though, you may be a little unsure of what to expect. The crew may have mentioned needing parking and told you the size of room required, but what else do you need to do in order to keep the day running smoothly?

Distilled from our years of filming interviews on location, here are the top 3 things you can do to enjoy a smooth B2B video shoot — and get great content from it.

1: Make sure that interviewees are prepared — and appropriately dressed
It’s easy to give interviewees notes or a script and assume they’ll arrive ready to go, but we find this is often not the case. Make sure they understand the importance of preparing properly in advance, and if possible get them to practise. We’ve known even experienced interviewees to practise over a weekend at home with long-suffering partners, and this always pays off for them in the quality of the content captured.

Dress is also important. Avoid stripy clothes and complex patterns (they can cause odd effects on video). And if it’s a green-screen shoot, then, naturally, green clothes are a no-go. Otherwise, it looks like we’re talking about naturally green clothes!

You can find more on preparing to appear on camera in this blog and ebook.

2: Don’t just assume that access will take care of itself
Even if company policy doesn’t require visitors to be escorted, the crew usually won’t know where to go and will depend on someone being there who does. If you’re organising the shoot and not going to be there (after all, the filming location may not be at your office or the crew may be arriving very early in the morning), make sure that somebody else is. Don’t assume. Arrange specifically for someone to be available and contactable by reception.

Sites sometimes also require security clearance or special permissions to bring cameras and associated equipment in. Organise these ahead of time, or risk costly delays.

If you’ve got the crew capturing other footage (of people, places or activities), you’ll also need to ensure that they can get to everywhere you want them to go. Assuming that permissions aren’t an issue, appoint a chaperone for the day who has the necessary access.

3: REALLY make sure there’s enough space
A camera crew brings a lot of kit with them – they’ll always bring lights, they may be setting up multiple cameras, and as mentioned there may be a green screen. Don’t assume that any office will do; usually all this setup needs at least 15 square feet (1.4m2) of space. If you aren’t sure and the crew is local, ask them to come over and tell you which rooms would be best – or send them some photos and measurements. Remember: the more room you can give the camera crew, the better your video will look in the end.

Prepare and enjoy
Usually, a B2B video company will happily take the time to help you prepare if you ask them. They want to do great work and know that proper preparation directly affects the quality of the footage captured and the video produced.

The best crews can also adapt to tricky scenarios (we once had a memorable shoot in a restaurant that was still under construction!). But taking the time to get organised before the day will mean less time spent overcoming obstacles and more creating beautiful video content for you.

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