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	<title>HN Marketing&#187; Caroline</title>
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	<link>http://hn-marketing.co.uk</link>
	<description>Helping companies to get their message across</description>
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		<title>Press releases 101</title>
		<link>http://hn-marketing.co.uk/2012/01/press-releases-101/</link>
		<comments>http://hn-marketing.co.uk/2012/01/press-releases-101/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 10:45:32 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[The rules for writing a good press release are really very simple. But surprisingly, all [...]]]></description>
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		<title>Best wishes for the festive season</title>
		<link>http://hn-marketing.co.uk/2011/12/best-wishes-for-the-festive-season/</link>
		<comments>http://hn-marketing.co.uk/2011/12/best-wishes-for-the-festive-season/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 10:52:26 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Online]]></category>

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		<description><![CDATA[We&#8217;ve been delighted to hear that so many of you have had a gander at [...]]]></description>
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		<title>Social network analysis for a connected world</title>
		<link>http://hn-marketing.co.uk/2011/11/social-network-analysis-for-a-connected-world/</link>
		<comments>http://hn-marketing.co.uk/2011/11/social-network-analysis-for-a-connected-world/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 12:11:57 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Most companies have now “dipped their toe in the water” of social networking. They’ve a [...]]]></description>
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		<title>The importance of internal marketing communications</title>
		<link>http://hn-marketing.co.uk/2011/10/the-importance-of-internal-marketing-communications/</link>
		<comments>http://hn-marketing.co.uk/2011/10/the-importance-of-internal-marketing-communications/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 10:50:01 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=2492</guid>
		<description><![CDATA[A client came to me last week to discuss a channel communication strategy revamp&#8212;how they [...]]]></description>
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		<title>How to avoid fantastic case studies</title>
		<link>http://hn-marketing.co.uk/2011/09/how-to-avoid-fantastic-case-studies/</link>
		<comments>http://hn-marketing.co.uk/2011/09/how-to-avoid-fantastic-case-studies/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 10:25:13 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Customer references]]></category>

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		<description><![CDATA[Browse the &#8216;case studies&#8217; section of a few websites and you’ll find a recurring theme: [...]]]></description>
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		<title>Content repurposing best practice</title>
		<link>http://hn-marketing.co.uk/2011/08/content-repurposing-best-practice-2/</link>
		<comments>http://hn-marketing.co.uk/2011/08/content-repurposing-best-practice-2/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 09:05:59 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Content strategy]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=1427</guid>
		<description><![CDATA[Sometimes clients come to us and say, &#8220;We&#8217;ve got this great piece of work. We [...]]]></description>
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		<title>Challenging your thinking is part of the job description</title>
		<link>http://hn-marketing.co.uk/2011/07/challenging-your-thinking-is-part-of-the-job-description/</link>
		<comments>http://hn-marketing.co.uk/2011/07/challenging-your-thinking-is-part-of-the-job-description/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 10:02:28 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=1304</guid>
		<description><![CDATA[Our clients look to us to challenge them, to refine their ideas and keep their [...]]]></description>
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		<title>The persuaders</title>
		<link>http://hn-marketing.co.uk/2011/05/the-persuaders/</link>
		<comments>http://hn-marketing.co.uk/2011/05/the-persuaders/#comments</comments>
		<pubDate>Tue, 24 May 2011 11:42:40 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=901</guid>
		<description><![CDATA[Have you noticed how you find certain people convincing without feeling sold to? How you [...]]]></description>
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		<title>Know your place&#8230;you must earn their attention</title>
		<link>http://hn-marketing.co.uk/2011/05/know-your-place-you-must-earn-their-attention/</link>
		<comments>http://hn-marketing.co.uk/2011/05/know-your-place-you-must-earn-their-attention/#comments</comments>
		<pubDate>Tue, 17 May 2011 09:57:13 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=898</guid>
		<description><![CDATA[“No one reads ads,” so said the iconic 50s ‘Mad Man’, Howard Gossage. “They read [...]]]></description>
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		<title>Mass customer communication and impersonal transactions RIP</title>
		<link>http://hn-marketing.co.uk/2011/02/mass-customer-communication-and-impersonal-transactions-rip/</link>
		<comments>http://hn-marketing.co.uk/2011/02/mass-customer-communication-and-impersonal-transactions-rip/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 14:13:47 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Trends]]></category>

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		<description><![CDATA[Walk into a shop or the local garage and be greeted by name from the [...]]]></description>
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