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	<title>HN Marketing&#187; Caroline</title>
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	<link>http://hn-marketing.co.uk</link>
	<description>Helping companies to get their message across</description>
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		<title>Building personas and understanding your audience</title>
		<link>http://hn-marketing.co.uk/2012/05/building-personas-and-understanding-your-audience/</link>
		<comments>http://hn-marketing.co.uk/2012/05/building-personas-and-understanding-your-audience/#comments</comments>
		<pubDate>Tue, 08 May 2012 12:32:25 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Customer insight]]></category>

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		<description><![CDATA[Good content means you have to anticipate what your audience wants. But how do you [...]]]></description>
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		<title>The web is about &#8216;pull&#8217;; but marketing like to &#8216;push&#8217;</title>
		<link>http://hn-marketing.co.uk/2012/05/the-web-is-about-pull-but-marketing-like-to-push/</link>
		<comments>http://hn-marketing.co.uk/2012/05/the-web-is-about-pull-but-marketing-like-to-push/#comments</comments>
		<pubDate>Tue, 01 May 2012 08:46:47 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Online]]></category>

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		<description><![CDATA[As kids we&#8217;re all taught that pushing is rude. Yet for years salespeople have been [...]]]></description>
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		<title>Presentations: getting your message across</title>
		<link>http://hn-marketing.co.uk/2012/04/presentations-getting-your-message-across/</link>
		<comments>http://hn-marketing.co.uk/2012/04/presentations-getting-your-message-across/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 08:36:19 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Content strategy]]></category>

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		<description><![CDATA[Over the last few weeks we&#8217;ve suggested some hints and tips to help you keep [...]]]></description>
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		<title>Webinars: keep your audience&#8217;s attention</title>
		<link>http://hn-marketing.co.uk/2012/04/webinars-keep-your-audiences-attention/</link>
		<comments>http://hn-marketing.co.uk/2012/04/webinars-keep-your-audiences-attention/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 19:51:32 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=3168</guid>
		<description><![CDATA[Unlike with face-to-face presentations, during a webinar there&#8217;s no speaker to focus the audience&#8217;s visual [...]]]></description>
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		<title>Presentations: keep your audience&#8217;s attention</title>
		<link>http://hn-marketing.co.uk/2012/03/presentations-keep-your-audiences-attention/</link>
		<comments>http://hn-marketing.co.uk/2012/03/presentations-keep-your-audiences-attention/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 11:06:03 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=3141</guid>
		<description><![CDATA[The most fundamental requirement for audience engagement is having something relevant and interesting to say. [...]]]></description>
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		<title>Agencies vs. freelancers: how a holistic approach can reap dividends</title>
		<link>http://hn-marketing.co.uk/2012/03/agencies-vs-freelancers-how-a-holistic-approach-can-reap-dividends/</link>
		<comments>http://hn-marketing.co.uk/2012/03/agencies-vs-freelancers-how-a-holistic-approach-can-reap-dividends/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 09:54:56 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=3115</guid>
		<description><![CDATA[You wouldn’t ask a violinist to conduct an orchestra. He may be an extraordinary musician, [...]]]></description>
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		<title>Extracting more value out of your content</title>
		<link>http://hn-marketing.co.uk/2012/02/extracting-more-value-out-of-your-content/</link>
		<comments>http://hn-marketing.co.uk/2012/02/extracting-more-value-out-of-your-content/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 10:39:09 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Content strategy]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=3106</guid>
		<description><![CDATA[We’re all attracted by the bright lights of ‘new’ and it’s certainly important to keep [...]]]></description>
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		<title>How to keep your reader&#8217;s attention</title>
		<link>http://hn-marketing.co.uk/2012/02/how-to-keep-your-readers-attention/</link>
		<comments>http://hn-marketing.co.uk/2012/02/how-to-keep-your-readers-attention/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 11:07:26 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=3082</guid>
		<description><![CDATA[There are two issues with attention: grabbing it and then holding it…certainly holding it long [...]]]></description>
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		<title>Press releases 101</title>
		<link>http://hn-marketing.co.uk/2012/01/press-releases-101/</link>
		<comments>http://hn-marketing.co.uk/2012/01/press-releases-101/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 10:45:32 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=2966</guid>
		<description><![CDATA[The rules for writing a good press release are really very simple. But surprisingly, all [...]]]></description>
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		<title>Best wishes for the festive season</title>
		<link>http://hn-marketing.co.uk/2011/12/best-wishes-for-the-festive-season/</link>
		<comments>http://hn-marketing.co.uk/2011/12/best-wishes-for-the-festive-season/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 10:52:26 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://hn-marketing.co.uk/?p=2933</guid>
		<description><![CDATA[We&#8217;ve been delighted to hear that so many of you have had a gander at [...]]]></description>
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