I had an interesting meeting with a new client today. We often try and convince clients to try different approaches to engage their prospects and customers more. This client beat me to it. From the off they said that they wanted to tell a story to enthral the reader.
There was a time when whitepapers were [...]
Are you familiar with the phrase sell the sizzle not the sausage? I sometimes think that in the rush to ‘sell’, the sizzle gets overlooked. From my personal experience I remember when my desk, sited on the floor above the office cafeteria, caused me to pile on pounds in just a few weeks after they [...]
We are quite a geeky bunch at HN, or should that be nerdy. Working with this team of insatiably curious people is one of the reasons I love my job; we find all sorts of facts interesting and enjoy sharing a new discovery. I must say that most threads pertain to language or technology of [...]
A friend was recounting tales from a recent team-building course—you know the kind of thing where there’s construction of some mode of transport, usually to cross water, and biscuits available with every round of coffee. One of the early exercises was to pass a ball around the team such that every hand touched it. That [...]
When you are in our line of work, you tend to do a lot of reading—and from quite diverse sources sometimes. A piece from the newsletter of a specialist media mergers and acquisitions organisation caught my eye this week.