Humans are largely creatures of habit. We like the familiar. So when companies launch new and exciting products and services they can fall victim to their own innovation.
I was reading an article last week about a Microsoft vendor’s win over Google in a bid for the email hosting contract for the state of California. California [...]
How many of you still receive emails with your first name in the subject line? Does it make you feel like a valued customer? Or is it just an old trick that’s passed its best?
Personally, if I don’t recognise the sender, I automatically flag these emails as spam. And to be honest, [...]
Whether your market is booming or the pickings seem rather meagre, it makes sense to get the most from every dollar, pound, euro or yen that you spend on marketing. As we all know too well, marketing budgets are often the first to be put under pressure, forcing marketers to prove their worth – [...]