We get mail

Posted by Su on Jul 15, 2010 in Copywriting, Su, trends

The other day an email landed in one of our inboxes and we passed it around in wonder; we couldn’t believe how long-winded and awkward it was. Here’s the opening:
In the midst of this dynamic, hyper-competitive global economy, understanding and addressing the ever-evolving needs and requirements of every customer is increasingly more complex yet essential. [...]

A little bid different

Posted by Su on May 13, 2010 in Su, clients

We had a lot of late nights last week helping a client respond to a multi-million pound tender. Burning the midnight oil to get it done on time is pretty normal when putting together a bid, so that’s not what made this job different.