Customer: Avid

Project: Press article: feature story

Bringing Presley back. Now that’s service.

Over the past year, we’ve been conducting interviews with music and film-industry professionals in order to tell the story of how Avid helps them realise their creative vision. One of Avid’s revolutionary products is VENUE, a live sound system that delivers amazing sound quality, reliability, efficiency, and ease of use, and on the strength of this product, Avid recently won the contract to provide the FOH console for the European tour of Elvis Presley in Concert (yes that’s right, Elvis!).

The show reunites some of Elvis’ former bandmates live on stage with a state-of-the-art video-projected Elvis. We were commissioned to write a story on the project, to be published in Audio Pro International, a new magazine dedicated to offering the Pro Audio community in-depth analysis of equipment and markets.

Award-winning sound engineer Howard Lineman was in the UK for just a few days before the tour, so we conducted the interviews and photo shoot on location at Black Island Studios, giving us a sneak preview of this astounding production. We successfully captured the creative flavour of the show — fresh yet vintage — and the article was such a success that it featured on the front cover of the magazine.

Excellent research combined with clearly crafted messaging. HN delivered time and time again for me.

Director EMEA Field Marketing, Avid