How can we help?

Central to all our services is an unerring focus on communicating a sales objective: getting your message across. With this in mind we work with you to explore what you really want from your marketing, not just at a tactical level—what each element of a campaign sets out to do—but at a more strategic level, too. This means we can help you to craft the most appropriate deliverables to help you meet your objectives, from raising initial awareness of a new product to closing the deal. Combining our copywriting and design skills we can create compelling collateral and lead generation campaigns. And finally we can help you make sure that everything is delivered on time and just right.

Strategy

Is your agency on the same wavelength? We make the effort to understand your objectives and the subtly different messages that need to be communicated to each of the audiences you are trying to reach. As well as communicating your proposition to the market, we also understand how important it is to build awareness in the people who will be selling it, whether on the phone or in person, whether employees or channel partners. By choosing the right messages and the right deliverables, we can help you get the most from your budget.

Copywriting

Does your agency’s limited technical knowledge mean that you often end up doing the copywriting yourself? At HN, our technical expertise and knowledge of the IT and telecommunications industries brings us closer to you and your customers. Our learning curve is short, so you’ll spend less time explaining complex issues to us. In the long run, our copywriting and marketing expertise saves you money. We work efficiently to deliver persuasive, benefit-driven copy that sells!

We also offer translation and localisation services for international campaigns. Our translators are native speakers, living in the country where the language is spoken, and specialise in translating technical copy. Fast, accurate and up to date with current terminology, you can count on our translators to make your campaign a success in every country.

Design

How many mail pieces clog your inbox each day? How many advertisements did you pass on your journey to work this morning? Remember the snowdrift of mail you found on your desk when you last returned from holiday? Your message has a lot of competition, increasing the need for compelling graphical presentation.

Design needs to be relevant, not just eye-catching, if your marketing is to carry your message with authority and clarity. Each newsletter, brochure or mail shot must be true to your core values and communicate your sales proposition. After all, this is business—not art.

At HN, we begin with well thought-out creative concepts that match your proposition. Then we combine graphic design, illustration and photography to help you find the right creative platform for your projects.

Execution

If your hard-won marketing budget is to achieve results, your campaign must be planned and managed with military precision. Whatever service you buy from HN Marketing, rigorous planning and management come as standard.

Our experience means we know what works and what doesn’t. We know how a gram or two on a mailing pack can blow your postage budget. Or how a day’s delay on telemarketing can knock 10% off your response. We won’t waste your budget on expensive experimentation. Our experience means you can trust our judgment.

We make sure we really understand what’s needed. Careful thought up-front, and rigorous project management throughout, keeps each activity on track. You’ll find that we’re calm, easy to deal with and solution-focused, always working hard on your behalf. With a network of close associations with top-quality printers, fulfillment houses, media buyers and more, our campaign-management skills allow us to plan and deliver a total solution, with international fulfillment.