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Personalisation: does it still work?

August 5, 2010 /0 Comments/in /by

How many of you still receive emails with your first name in the subject line? Does it make you feel like a valued customer? Or is it just an old trick that’s passed its best? Personally, if I don’t recognise the sender, I automatically flag these emails as spam. And to be honest, even when […]

3 in 1: social networking

July 29, 2010 /0 Comments/in /by

The emergence of the personal brand | Is corporate social networking the equivalent of embarrassing dad dancing?| What’s the future of online privacy? After a long period of social networking news being dominated by stellar valuations of Facebook, recent days have seen many reports about a flood of funding going to their competitors. So what’s […]