B2B copywriting: cut corners, not quality

Recent reports show that marketers are working harder than ever. For content marketers, a significant contributing factor is, no doubt, the sheer quantity of content they’re expected to produce.

Now we know you all love your jobs — marketing is the best job in the world after all — but that doesn’t mean you want to spend your whole life in the office.

So is there a way to cut corners with your B2B content, without taking a corresponding hit on quality? We think there is and here’s how.

1. Use time-saving tools Because, after all, the quicker you do things, the more likely you are to reacquaint yourself with the outside world. We use most of these tools here at HN and our loved-ones are grateful.

• Hootsuite and Sprinklr are great tools for managing your social campaigns, helping you to store and schedule social content and measure its effectiveness.
• Trello is a very flexible, online, collaborative project-management tool that works well for small teams and short projects (the kind that don’t call for Gantt charts, reporting, or active time-tracking). It also has a free, entry-level option.
• Have you ever jotted down inspiration on a coffee-shop napkin, but struggled to take it to the next stage? Well, now there’s even technology to convert handwritten notes into digital content.

2. Repurpose content Once you’ve produced a great piece of content, don’t settle for using it just once. A good way to squeeze everything you can out of it – and get it seen by a wider audience – is to convert it into a new format. Another way to cut corners is to recirculate content without changing it. Or both. Here, for example, is another chance to read a post we repurposed earlier … about repurposing content.

3. Bring in extra help We would say this, of course, but agencies can be a great way to offload some of your work without decreasing your output. As well as sharing the load, an agency can become like an extension of your marketing team, helping you solve challenges quicker and save you even more time.

What are your favourite time-saving tips? Why not share them in the comments below?