Content strategy: a very good place to start

B2B content strategy
  • Introduction

    We believe every piece of content you create should be fuelling a productive (and profitable) conversation with your customers and prospects.

    But how do you know what topics to write about or which experts to put in front of the camera? Which of the many opinions you could express are the ones that will help connect with the needs and aspirations of your audience? What should form the basis of your B2B content strategy?

  • Supporting the buyer’s journey

    We don’t have the answers for you right now, but we do know the questions to ask that’ll help you get to grips with your B2B content strategy, make better use of the assets you have already and invest wisely in new content that’ll build closer relationships with your target audience at each stage of their decision-making process.

    Supporting the buyer's journey

  • Firm foundation

    It starts with insight into your buyer’s journey: from the moment they identify and prioritise the problem to their selection of your solution and beyond – when you want them to become an advocate for your business.

    Our proven approach helps you add qualitative information from your customers, sales people and other customer-facing teams to any data segmentation you already have.

    Our experts will help you define the B2B content themes that will showcase the value you deliver and allow you to stand out from the crowd.

  • Proven processes

    The proof of the pudding, as they say, is in the eating. Find out how our content strategy services are helping B2B technology marketers just like you.

    When RSA (EMC) launches a new solution, it wants to connect with the business drivers of its audience. Here’s how we help them do just that.