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The Gender Pay Gap Report: Xerox fulfils legal obligations in style


Since 2017, publishing a gender pay gap report has been compulsory for organisations with more than 250 employees in the UK. But forward-thinking organisations like Xerox realise that this can be an opportunity, not just a box-ticking exercise. So they’re using their gender pay gap report to demonstrate their brand’s approach on issues including gender pay balance, women in leadership, and diversity in the workplace.

A great idea – but with a to-do list already as long as their arm, Xerox knew they needed help to get the report written and artworked in time.

Enter HN. We got right to work interviewing key individuals to understand not only the data that we were required to publish by law, but also the initiatives that Xerox is undertaking to close their gender pay gap and improve representation of women across the business. We also interviewed a range of female employees across the business, to write up their experiences as part of the report.

The final result was artworked and delivered on time to meet the government deadline – no mean feat given the need to get the report through a stringent brand review process, with no pre-existing template to work from. And now Xerox has a valuable asset that not only fulfils a legal obligation, but can be used for PR and communications for the rest of the year.


  • Challenge 1

    Produce a report required by UK law to an exacting deadline

  • Challenge 2

    Drive extra value from the report beyond simple compliance

  • Challenge 3

    Devise and deliver a new visual template that brand would approve


  • Solution 1

    A report covering the efforts Xerox is making to address diversity issues

  • Solution 2

    Interviews with key stakeholders and employees across the business

  • Solution 3

    Design, artwork and brand liaison


  • Result 1

    Report delivered on time

  • Result 2

    Smooth approval process

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