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Keynote Speech Writing

Xerox

As a leading provider of managed print services, the Xerox team are experts when it comes to delivering cost savings and innovation, in the context of printing.

However, when preparing a keynote speech for a high-profile event, Xerox were challenged with creating a compelling script that would fuel further discussion with prospects.

After they reached out to us, we quickly got to work, using our talent for structure and storytelling to help the team craft a thought-provoking narrative.

The resulting presentation stimulated so much interest, that we speedily repurposed the script into additional collateral, to support these conversations.

Challenges

  • Creating a keynote presentation script to impress a senior audience

  • Rolling the script out to different presenters in multiple European countries

  • Meeting a tough delivery timescale

Solutions

  • HN’s insight and initiative in developing the presentation theme

  • HN’s talent for combining structure and storytelling into a thoughtprovoking presentation narrative

  • Copywriting appropriate to the target audience

  • Flexible and pragmatic approach to getting the job done on time

Results

  • Successful adoption and localisation of the script by presenters in different countries

  • Stimulating debate among delegates in response to the presentation

  • Quick production of follow-up material to meet demand

“HN grasped the subject matter swiftly and took the initiative to do some research of their own. They came back the very next day to point out a few areas where the parallel didn’t quite work and suggest alternative ideas.”

Conrad Mills, Marketing Manager

Download the full version of the case study here

Xerox case study-Telling a good story