What type of video content should I make?

This episode covers:

  • The need to consider the buyer’s journey when determining the type of video you should make.
  • The types of videos that are best suited to each stage of the buyer’s journey. 

Key Takeaways:

The type of video you should make depends on who you want to speak to and where they are in the buyer’s journey.


  • At this stage, your videos should add your brands angle on the issues that your audience are talking about.
  • Thought-leadership interviews with your experts can be a great way to do this.


  • In this instance, you’ll want to help your audience weigh up their options.
  • You can effectively demonstrate the capabilities and business benefits of your solution using explainer videos.


  • Here, it’s all about you. Your audience are looking for reassurance that you’re the right people for the job.
  • There’s little more powerful than the video testimony of your clients.

But remember:

This is not an exhaustive list; your videos can take any shape, as long as they allow you to have the right conversation with your audience, at the right time.


If you’ve got a content marketing question, let us know using #AskTeamHN and we’ll answer it in our next episode.

Featured Resource:

Click to download our eBook that’s packed with hints and tips for making great video content.

Download our free Video ebook