Entries by Catherine

Virtual reality vs 360-degree video: what’s the deal for B2B marketers?

It’s sobering to think it’s more than 20 years since a much younger version of me stepped, exhilarated and shiny-eyed, off that 3D ride in Disneyland, Paris. If you’d asked me then what the future looked like, I probably wouldn’t have used the terms “virtual reality” or “360-degree video”, but I’d have described immersive computer […]

Weird Words: 2017’s top five office discombobulators

Here at HN we’re passionate about clarity in our B2B copywriting services, but we’re also big fans of a peculiar word every now and then. Now, if you enjoyed our top five Christmas weird words, then we have a treat for you — five more weird and wonderful words. This time around they all have […]

Creeping Britishisms

We’ve all heard about ‘Americanization’ — the influence of the US on our own lingo. But perhaps we weren’t as aware of the influence that our creeping ‘Britishisms’ have on US English. It’s easy to think that the early American settlers took the English language with them, Noah Webster tinkered with it, and that was […]

Is your content driving business away?

We’ve spoken before about how you should keep your content relevant , but we’ve not addressed the dangers of not doing so. Irrelevant content won’t get read by customers or targets, of course, but it could be holding your business back in more damaging ways than that. IDG recently released a report in which 79% […]