How short can a white paper be?
Posted by Su on Apr 24, 2012 in Copywriting, Thought leadership
White papers, as I’ve previously blogged about, are nowadays as likely to address a business ...read more
White papers: a change in job description to match changes in IT’s role
Posted by Su on Mar 27, 2012 in Copywriting, Thought leadership
Some years ago, if we were asked to write a white paper we knew we’d ...read more
Presentations: attracting the right audience
Posted by Su on Mar 13, 2012 in Copywriting
Whether you’re presenting to your audience in person or online (for example, a webinar), you’ll ...read more
Hyphenating compound adjectives: little things can make a big difference in communicating clearly
Posted by Su on Nov 8, 2011 in Copywriting
Clients sometimes ask why I’ve hyphenated a compound adjective (‘high-performance computing’, ‘value-added tax’, ‘industry-leading SLAs’, ...read more
Interview techniques to get a good case-study story
Posted by Su on Oct 11, 2011 in Customer references
You know how children love to ask a question and then continue to ask the ...read more
Case study copywriting: tips for getting the intro right
As customer reference programmes become more important to our clients, many of them are reassessing ...read more
The secret of successful storytelling?
Posted by Su on May 10, 2011 in Copywriting
I recently watched a DVD of a favourite TV show with commentary from one of ...read more
We get mail
Posted by Su on Jul 15, 2010 in Copywriting, Trends
The other day an email landed in one of our inboxes and we passed it ...read more
