Hyphenating compound adjectives: little things can make a big difference in communicating clearly
Posted by Su on Nov 8, 2011 in Copywriting
Clients sometimes ask why I’ve hyphenated a compound adjective (‘high-performance computing’, ‘value-added tax’, ‘industry-leading SLAs’, ...read more
Interview techniques to get a good case-study story
Posted by Su on Oct 11, 2011 in Customer references
You know how children love to ask a question and then continue to ask the ...read more
Case study copywriting: tips for getting the intro right
As customer reference programmes become more important to our clients, many of them are reassessing ...read more
The secret of successful storytelling?
Posted by Su on May 10, 2011 in Copywriting
I recently watched a DVD of a favourite TV show with commentary from one of ...read more
We get mail
Posted by Su on Jul 15, 2010 in Copywriting, Trends
The other day an email landed in one of our inboxes and we passed it ...read more
A little bid different
Posted by Su on May 13, 2010 in Clients
We had a lot of late nights last week helping a client respond to a ...read more
