The call to action: why it helps to start at the end
Posted by Catherine on Jan 31, 2012 in Copywriting
When you set out on a journey, it always helps to have a destination in mind—obvious perhaps, but people so often start writing without having a clear view of where they’re going.
...read moreFeedback is fun
Posted by Carey on Jan 24, 2012 in Copywriting
In her book, Letting Go of the Words, Ginny Redish enthuses about the support she ...read more
Be in possession of ALL the information – the importance of a good brief
Posted by Catherine on Jan 17, 2012 in Copywriting
Trying to write a piece of copy without any kind of direction is a bit ...read more
Features, advantages and benefits: knowing the difference can help you close deals
Posted by Catherine on Jan 9, 2012 in Content strategy, Copywriting
When I launched my career as a wide-eyed engineer in the early ’90s, the information ...read more
Press releases 101
Posted by Caroline on Jan 4, 2012 in Copywriting
The rules for writing a good press release are really very simple. But surprisingly, all ...read more
Best wishes for the festive season
We’ve been delighted to hear that so many of you have had a gander at ...read more
Will your content get the Panda’s vote?
Posted by Carey on Dec 13, 2011 in Content strategy, Online
How many of you have felt the impact from the launch of Google Panda back ...read more
Writer’s block: how to prevent it, how to overcome it
Posted by Catherine on Nov 29, 2011 in Copywriting
Making creativity a habit
Posted by Sasa on Nov 15, 2011 in Content strategy
Picasso said: “When inspiration comes, let it find me working”, and he had a very ...read more
