Sales enablement

Without revenue, no commercial organisation would survive. So it’s no surprise when you tell us that a core objective is to help your sales teams and channels open more doors and close more deals.

HN supports this goal by helping you align your content strategy with the stages of the sales cycle. Every piece of communication is produced to meet a specific aim — defined as part of the brief — and is bang on target as a result.

Push and pull

We create marketing communication assets that talk directly to your customers or prospects, creating a pull of interest in the market; or that talk to your sales force and channel, giving them the knowledge and insight they need to push your carefully crafted messaging and propositions.

Make it snappy

We know how to keep your sales team focussed on closing the deal; we don’t distract them with extraneous detail. Our content will tell them just what they need to know and present it in a way that doesn’t have them looking for a needle in a haystack.

Read how CSC improved performance with the red pages sales guide

Insight

We’ll help you extend your customer insight and advocacy programmes to gather behind-the-scenes information about how the deal was won. This insight can deliver incredible results and by sharing it across teams we can help you foster best practice and repeat success.

Read how Xerox armed its sales teams with internal-facing case studies

Getting past first base

The barriers to new business are many. Our proven templates provide content that will equip your team to initiate conversations at the right level, map the features of your solution set to the challenges of a particular sector, counter competitive offerings and overcome objections.

In the spotlight

Help your sales team to impress the main decision makers and influencers with succinct presentations that stand alone or support face-to-face meetings. Whether you want to convey your message in print, via the spoken word, or with fancy graphics and whizzy animation, our content makes sure your value proposition is clear and your pitch is full of purpose.

Read about CSC’s flash-animated kiosk presentations at the Gerkin