Entries by Michael

B2B conferences: generating content to maximise ROI

B2B conferences are a fantastic way to connect with colleagues and customers, old and new. But they don’t come cheap. A lot of time, money and stress (!) go into them, so it’s only natural that you’ll want to maximise your return on investment from the conferences you organise. Fortunately, with a little thought and […]

Why you should share your social media strategy internally

Question: Who can help develop your company’s social media profile? Answer: Almost anyone in your organisation. Whether a part of your marketing, sales, customer support or even financial teams, your organisation is full of people with ideas – and many of them will already be avid social media users. By sharing your social media strategy […]

It’s ok to take risks with your social media

Making jokes, actively selling products, chasing opinions, are all things you should avoid as a B2B social media marketer. Or are they? It’s fair to say that activities such as these are regarded as risk-taking behaviour when it comes to B2B social media, and so are avoided for fear of landing your organisation in hot […]