Entries by Michael
Camels, horses and the secrets of creating impactful content
This cartoon raised a chuckle when it did the rounds of HN HQ recently, and it reminded us of the old joke about a camel being a horse designed by committee. But beneath those two jokes lies an important point about creating impactful content. We understand the need to get the most out of your […]
Why you should share your social media strategy internally
Question: Who can help develop your company’s social media profile? Answer: Almost anyone in your organisation. Whether a part of your marketing, sales, customer support or even financial teams, your organisation is full of people with ideas – and many of them will already be avid social media users. By sharing your social media strategy […]
It’s ok to take risks with your social media
Making jokes, actively selling products, chasing opinions, are all things you should avoid as a B2B social media marketer. Or are they? It’s fair to say that activities such as these are regarded as risk-taking behaviour when it comes to B2B social media, and so are avoided for fear of landing your organisation in hot […]
Find us…
