Delivering on social strategy

Creating snazzy content is only half the story when it comes to making a success of B2B social. Many organisations are struggling with the cultural transformation that needs to happen, from a process point of view and in terms of the mind sets of individuals who need to step up their social game.

Working alongside social media consultant, Mark Adams, we are able to bring about lasting change, helping organisations ‘go social’.

For one fraud detection and payments organisation we’ve been able to make a huge difference. While Mark concentrates on the management of change and facilitates important discussions about priorities and personal empowerment, we eliminate many of the skill-level and capacity roadblocks by delivering social content as a service.

We create and publish the Twitter and LinkedIn posts that establish our client’s presence, keep their brand top of mind, and make sure the content maps to pipeline. We let front-line teams and influential third parties know what’s happening by managing internal and influencer communications, weekly. This way, all social ambassadors can leverage the content through their own social networks to extend the ripple effect. And we boost individual profiles to give experts a voice, ghost writing blogs and creating sharable videos that show the people behind the solutions.