Business TV

  • Introduction

    It’s getting harder and harder to get your message noticed by prospects, customers, partners and even employees. Why? Because people are busy and there’s a lot competing for their attention.

    We’ve been helping customers to up their game and create truly engaging content. It’s the perfect remedy to tired talking heads or that lack-lustre newsletter. We call it Business TV.

    We bring slick production values and all the energy of the newsroom to create a topical digest of content that’s as entertaining as it is informative. Of course you can apply this approach to a one-off video but it truly comes into its own as a regular programme.

  • our experience

    We interviewed Fujitsu and VMware executives via remote links to feature in this thought-leadership webinar, the first in a series

  • How does it work?

    We work with organisations to deliver regular messages, both internally and externally.

    We help them decide what they want to say, we produce a branded virtual studio, we agree filming dates and we then present their messages according to a supplied script.

    We then conduct the interview either on the organisation’s premises, using our portable green screen studio, or at a green screen studio that is convenient to them.

  • Types of programme

    With over 100 interviews under our belts now, we conduct one on one sessions as well as three-way sessions and often arrange multiple interviews in a single day for economies of scale.

    i) Face to face executive interviews

    ii) Partner and customer interviews

    iii) Remote interviews, using Skype video

  • Keep it short!

    Our Business TV videos are short – sub-5 minutes normally. Sometimes there’s a longer edit too for those interested in a little more detail. It’s vital you keep the content linked to the audience’s requirements.

  • Adapting your brand for on-screen

    We also do a rather nice job of the branding which would surround your Business TV series – we take your logo and do really nice things with it, whilst being aware of corporate brand guidelines.

More example productions: